The broader economy is showing signs that we can at least interpret as positive, but this doesn't extend to the media industry, it seems. Condé Nast's ad page results are out for its 2009 issues, now that the last issue of the year has been sold for each of them ... and the situation is grim.

Condé Nast lost 8,359 ad pages this year, according to a report released on Wednesday. Ad pages have plunged 30% this year. Cost cutting has been used to offset the revenue declines, with more than 450 positions removed this year and several magazines shuttered, including Gourmet and Modern Bride.

Through the third week in January, advertising pages at BusinessWeek are down 31%. At Entertainment Weekly, they are off 36%. Through their February issues, GQ and Gourmet's ad pages are off over 30%.

Today, the news came out that The New York Times Company (NYSE:NYT) is close to selling part of its building. It has already taken money from Carlos Slim, some of which comes with a 14% interest rate. The Times is now nearly out of options. It won't sell The Boston Globe which some experts believe is losing $1 million a week. That leaves the option of raising money by dumping assets out of the question.

The third largest newspaper chain in the US, McClatchy (NYSE:MNI) which has insisted it would be OK, now trades below $1.

Most of this has been written about before, but the numbers from print media that have come in during the last three days show that an industry which was in decline is in such a rapid decline that scores of newspapers and magazines will close over the next two or three months. Even a year ago, this was unimaginable.

The print media is something that most business people cannot imagine. It is an industry in trouble which cannot be fixed. Intelligence and hard work has no effect. The end of many of the world's greatest print brands are is in sight.

The bleeding was supposed to be slow enough so that there were be time to work on solutions.That opportunity is now well in the past.

Douglas A. McIntyre is an editor at 24/7 Wall St.

Starbucks Corporation (NASDAQ: SBUX) breakfast buzz, for what it's worth, seems to have died down for the moment, -- at least I'm no longer getting four or five news alerts daily in my email inbox. Like Portland, this offerings are not new in my hometown of Seattle, and I failed to credit the interest their introduction would generate in the mainstream media. Online, some customers posted their pictures and comments of the breakfast purchase on Flickr. Warning: these are not professional, studio produced advertising shots, but actual representations of breakfast sandwiches in all their greasy glory -- not for the faint hearted. Although outside the breakfast area, a Tokyo lunch-goer called this Starbucks tuna melt yummy, and it doesn't look quite so bad.

The Starbucks Gossip blog solicited barista reactions to the NYC rollout of warm breakfast which has turned up a responses from Starbucks employees. "NycBearista" noting that he or she was the "warming partner" (I will not be surprised if that is an actual job title) on roll out day, noted that the new task made opening duties go much slower, and since it's now store policy to "warm anything."

At Starbucks Gossip bloggers and commentators are talking about Friday's $114 million suit against Starbucks (SBUX) for the coupon debacle, which my colleague Sarah Gilbert reported on right here. A class-action suit was probably inevitable given our litigious age and the company's profile. Starbucks has given the fact that the coupons were alterted and distributed beyond their intended scope, and the reason for cancelling the promotion.

Comments at Starbucks Gossip are running about 2/3rds against the suit (by my very rough estimate) last time I checked. Some posters sound bemused over the whole mess, while others are outraged. P. Scranton said, "No wonder attorneys are held in such low esteem." Some people did write in to express feeling "betrayed" by Starbucks -- angry that a large company should get away with pulling back this freebie without some sort of penalty. Starbucks (some consumers seem to feel, anyway) picked up the ball and went home after too many people decided to play. JavaGrrl, who identifies herself as a longtime employee, says that the company was "embarrassed" (all caps) by the entire episode. For me, that embarrassment is punishment enough. I don't want to see a suit go forward, the stock fall, and the costs passed on to the consumer.

The comment that had the funniest, and to me, the most sensible take on the entire matter was this from DeusX: "I think I will be suing my ex-gf of ten years ago, I have a 'good for one free backrub' coupon signed by her with no expiration date."

Starbucks (SBUX) has begun a series of podcasts dedicated to the exploration and appreciation of coffee. I've just listened to the first one so that you don't have to! Using podcasts (and blogging) as tools to educate your consumer base is nothing new, and Starbucks actually does very little of it. This series is tied in with the company's 35th anniversary, and will run weekly this month. Yep -- that "fad" company from Seattle is, in a couple incarnations anyway, thirty-five years old.

They've run a short "promocast" of this series, that Frank Barnako of MarketWatch listened to and described as "lukewarm." So I ignored that and dove right into the full-length premiere today. Well, full-length turns out to be only twelve minutes long, so I don't know how much time I'll be saving you here. Say, nine minutes, if you read fairly fast, but every little bit helps ...

Starbucks (SBUX) retail sales disappointed in July, and analysts predicted August increases to be somewhere in the 4-5% range. Most predicted closer to 4%.

Today Starbucks reported retails revenue of $617M for August -- a not-so-shabby 5% increase. It's a little early to tell whether we can identify a tightening (or loosening) of consumer budgets affecting discretionary spending. Analysts are waiting and watching SBUX, which, I see from my googling daily, is one very popular benchmark that economists and financial analyst love to use to gauge this kind of spending. Starbucks maintained its "buy" earlier this week from Dan Geiman of McAdams Wright Ragen.