Today, may 31st, closes out the fifth month of an already interesting year in the equities market. Google (NASDAQ: GOOG) is closing right around $500 and looks positioned to move past its old high of $513. Apple (NASDAQ: AAPL) is closing in on another new 52 week and all-time high of $121. Apple and Google have distinguished themselves as the new leaders of the technology world: the horse to chase. They are now the two table setters and the rest are trying to catch these two race horses.

The 1980's and 1990's saw the mantle handed over to Cisco Systems (NASDAQ: CSCO), Microsoft (NASDAQ: MSFT), Dell (NASDAQ: DELL) and Oracle (NASDAQ: ORCL). These companies posted up mega-growth year over year with innovative products. They collectively took advantage of a massive spending cycle by enterprises and governments. Other than Dell, who has major issues, the other three are back and growing at decent levels again. But the leadership belongs to Google and Apple.

Google and Apple have one very strong bond in common. They both participate in growing sectors within the technology space and they are taking market share. It's one thing to take market share of a small growth industry, but it is quite another when a company is taking share and the industry is growing like a weed. For example, the restaurant industry is growing at about 6%, half from menu price increases and half organically. Any restaurant chain growing at a 10% or higher level is taking market share.