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Something is happening out in the digital world, and it may spell some rough times ahead for Apple. Apple's recent love affair with the mainstream press and non-Apple users has centered around the iPod. The stylish digital media device for many means Apple. iTunes, available for PC or Apple is the reason the brand has taken a more prominent place in the stage.

In order to keep the hold, Apple has to keep providing a great deal of value in its selections. So far the music library has been expanding, and most of the companies are still very cautious. Apple and its similar Fairplay DRM licenses seem like a fair compromise to many. But to get to that involved a lot of hard feelings as record companies sued little old ladies and generated an immense backlash of bad publicity.

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iTunes store future threatened? originally appeared on BloggingStocks on Fri, 30 Jun 2006 15:02:00 EST. Please see our terms for use of feeds.

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