While the merger may not have been a surprise thanks to what is called "global consolidation" brewing world, the winner of the competition was. Femsa Cerveza (FMX) -- brewer of Dos Equis, Sol, and Tecate -- was purchased by Heineken in a deal worth $5.5 billion in stock. Heineken is widely considered a "surprise" winner of the Femsa sweepstakes, as most industry analysts were chalking up Femsa to a purchase by SABMiller. Heineken already held a stake in Femsa's Brazilian operations and distributes the Femsa brands in the United States. As a result of the deal, Femsa will hold a fifth of Heineken, which equals 12.5% of Heineken N.V. stock; Femsa will also have 14.9% of Heineken Holding.
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