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Two publishers battling the e-readers

Want that brand-new Stephen King or Anita Shreve novel beamed to your Amazon (AMZN) Kindle? Well, you may be waiting a few months. In a preemptive strike against e-reader technology, publishers Simon & Schuster - part of CBS Corp. (CBS) and Hachette plan to delay the electronic-book editions of about 35 popular titles by four months. The supposed strategy is that desperate readers will pay the full retail price for these volumes, rather than the discounted $9.95 for the electronic version.

E-readers are a hot gift item this holiday season, and products like the Kindle and the soon-to-be-released Nook from Barnes & Noble (BKS) don't seem to be a flash in the pan. E-book retail sales are expected to hit $201 million in 2010, up from $150 million this year. While this is still a fraction of actual, tangible book sales, the growth rate cannot be ignored.

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