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The U.S. is a big country -- bigger than even cable TV

While teaching college students, one point I try to impress upon them is the the sheer size of the U.S. population, and its relationship to economics, markets, politics and public policy.

In a nutshell, the United States is an enormous, duty-free, standardized market, and there's perhaps no better example of just how big the nation is than cable TV.

Case in point, Sean Hannity's show on Fox News, weeknights at 9 p.m. EST. Hannity, a conservative commentator, can draw more than four million viewers nightly, and on a recent show he actually outdrew his colleague on Fox News, Bill O'Reilly, host of The O'Reilly Factor, the perennial ratings leader among cable TV commentary shows.

Continue reading The U.S. is a big country -- bigger than even cable TV

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