I have owned Harley Davidson (NYSE: HOG) proudly and profitably since 1998. The idea of strikes at one of its primary manufacturing plants makes me sad. In the past the company has been able to come to agreements without strikes. Management recognized the unique relationship of it's products, and employees, and customers and shared the road to success.
There are competitive pressures on every company in a global economy and Harley's workers are acutely aware of this. From what I have read Harley Davidson has asked workers to participate in the cost of their own health care benefits, reduce the benefits of pensioned employees and establish a lower pay-scale (read 'second class') for new hires without scheduled salary increases.
If what I understand about the positions of both sides is accurate I would side with the workers; not entirely, but substantially. I do not agree that new employees should be treated differently than existing employees. To me this directly affects our democracy by continuing to erode the middle class. It is true that it would be more devastating to see Harley move manufacturing overseas. Although, part of Harley's success stems from it's status as a true American icon.
Harley's may some day soon be made in China, for sale in China. But, I do not envision Harley's made in China being sold here soon. Parts yes, finished bikes no. When and if that happens I'm selling my shares for sure -- I know, I should not allow my emotions to affect my business judgment; there are many issues to consider -- sometimes it happens.
Regarding pension benefits there is room for compromise. Existing benefits for retired workers are a pledge that should be kept. The deal was made on good faith and must be honored. The deal for current employees can be negotiable as part of an overall package and should reflect the current economic realities. Commonly 401K programs are in, pensions are out.
The area where I would most side with management relates to health care benefits. When health care benefits go up in between union contracts without limit or warning the employee is basically getting an unscheduled raise. They may not perceive it that way but it is a fact. If an employee pays some percentage of their health care cost then they are aware when the price rises, share in the burden, and can seek jointly with management to address the issue. They will also be more frugal in their choices. Connecting cause and effect is rational. The actual percentage of the employee burden should be part of a negotiated contract and not change for the duration of that contract. The company should definitely not have the right to change the employee contribution at its discretion.
Good news was reported on Monday that a mediator was called in to help settle the dispute. http://money.aol.com/news/articles/_a/harley-davidson-union-to-meet-with/n20070205191709990005?cid=403
The new stock symbol 'HOG' stands for 'Harley Owners Group' -- it would be very sad indeed if it took on a more unfortunate meaning, and management decided to hog the road.
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Sheldon Liber is the CEO of a small private investment company and the vice president for design and research at an architecture & planning firm.