This post is one in a series on prominent company nicknames. See all 25, and share your thoughts and memories about HoJo's below in the comments.

Howard Johnson's and its 28 flavors gave mid-20th-century Americans a view of the future: choice. In a time of eight-color boxes of Crayolas and three television stations, the implication of HoJo's abundance fired our imaginations. Though the restaurant chain had been in business since 1925, it took off during the depression when the founder adopted the now-traditional Cape Cod building with an orange roof topped by a weather vane of Simple Simon and the Pieman.

The company was also among the first to franchise, a major contributor to its growing success. With the advent of the national freeway system in the 1950s, Howard Johnson's quickly monopolized the rest stops and exits, making it larger than Micky D's, the King, and the Colonel combined.

Part of its success was in devising better prepackaged foods and a standardized menu, allowing the common Joe to work the grill. By 1954, the chain had grown to 400 restaurants, large enough to support expansion into the motor lodge business, catering to the increasingly mobile American traveler.

In the '60s, HoJos served more food to Americans than anyone except the U.S. Army. By the time the descendants of the founder sold the firm in 1980 to Imperial Group, the chain included 1,000 restaurants and 500 motor lodges.

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Company nicknames: Does HoJo still have mojo? originally appeared on BloggingStocks on Fri, 08 Aug 2008 06:10:00 EST. Please see our terms for use of feeds.