"Quick, do something manly!" one of the actors in the Snickers ad exclaimed, after kissing his male counterpart.

Too late. The male-kissing-male ad, which was featured during Super Bowl XLI on Sunday, will not air again after complaints from the Gay and Lesbian Alliance Against Defamation and the Human Rights Campaign.

Maybe it was the wrong tactic -- this year's Super Bowl was kicked off by Cirque de Soleil and featured Prince at half time. Maybe they should have gone for a more metrosexual look. After all, a Chevrolet ad featuring topless men (including the Naked Cowboy) was one of the more highly rated ads of this year's Super Bowl.

But personally, if I had to choose an ad not to see again, it would be the General Motors (NYSE: GM) ad with the robot worker committing suicide. Did it not occur to the company, which is in the process of major downsizing, that that ad may just hit a little too close to home?

Eric Buscemi is an editor at Theflyonthewall.com.

ExxonMobil, says the Human Rights Campaign, is a big zero. A new report out from HRC, the nation's largest lesbian and gay political organization, scores American companies on how well they are reaching out to their gay and lesbian workforce, and ExxonMobil finds itself at the bottom of the list.

According to the report from HRC, companies are scored in handful of areas. For a company to receive a perfect score they must demonstrate that they have policies in place for banning discrimination based on sexual orientation, they must provide partner benefits, offer diversity training, and advertise to the gay community. Several companies that we follow closely on BloggingStocks scored perfect 100's in the report. They include Ford Motor Co. (NYSE: F), Apple Computer Inc. (NASDAQ:AAPL) and Dell Inc. (NASDAQ:DELL). Time Warner Inc. (NYSE:TWX) came in with an 85 score.

As For ExxonMobil Corp. (NYSE: XOM)... well, the picture isn't so pretty. Exxon managed to be one of only three companies in the report that came in with a score of zero. Why the poor score? The company did not even offer minimal benefits or workplace protection for gay employees. When asked about the report ExxonMobil spokesman Russ Roberts stated that Exxon relied on used the "definition of spouse used in federal legislation, which has the effect of limiting coverage to heterosexual couples," but also added that XOM had in place "written policies [that] prohibit discrimination or harassment for any reason, including sexual orientation." Apparently that wasn't enough to give them any points for good measure. Only two other companies came in with zero scores: Midwestern retailer Meijer Inc. and Plano, Texas-based Perot Systems technology consultants.