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Gay investors support gay-friendly corporations

Conservative social and political groups are vowing to fight the recent California ruling in which a republican-dominated court declared that sexual preference should not bar couples from legal marriage. In an Associated Press article, the court opinion is quoted as stating that "domestic partnerships that provide many of the rights and benefits of matrimony are not enough."

In pursuance of equal footing, gay, lesbian, and bisexual investors have been seeking and "outing" corporations with gay-friendly policies and have been backing those companies in a show of financial clout. An example of the application of this forward social dynamic would be Trillium Asset Management, which has at least once scored a "perfect 10" on the Gay and Lesbian Values Index (glvindex). With an investment focus called Socially Responsible Investing (SRI), this company seeks to provide investment returns in keeping with industry standards, while at the same time maintaining "unique focus on social research and advocacy."

Corporations that have taken careful strides to bring their standards up to date with regard to societal equality appear to be gaining in popularity with gay and gay-friendly investors, as evidenced by their placement on and recognition of the glvindex. SC Johnson acknowledged it's high ranking on the glvindex in a company press release that stated in part: "To us, diversity is about building the best, most talented workforce that mirrors the marketplace, and motivating them with an environment that enables people to be themselves and contribute freely and effectively."

Continue reading Gay investors support gay-friendly corporations

Cyndi Lauper on tour for GLBT rights: gay, or just a marketing ploy?

cyndi lauper at nicole miller fashion showOn the ABC show Brothers and Sisters, one of the main characters (a brother) is gay, and currently dating a soap star. The soap star is keeping his yen for a boyfriend a secret at all costs as he's sure his fans will revolt if he's exposed. I keep wondering if the plotline is a serious examination of daytime television fans and their bigotry or the writers are just poking fun at the ridiculousness of any star in today's climate hiding homosexuality. It seems that many stars have increased their bankability by coming out, from Ellen DeGeneres to her gorgeous girlfriend, Portia de Rossi.

And today, the news that Cyndi Lauper is launching her 'True Colors Music Tour' to support gay and lesbian equality appeared in my inbox and I have to wonder, is Cyndi Lauper gay? (As far as I know, she's not; she's been married to a man for years and they appear happily heterosexual.) Or is her association with the gay audience simply a marketing tool?

Let me start out by saying that (a) I support GBLT rights and only got the news because I had clicked to back gay marriage and (b) I really, really want to go to Cyndi Lauper's tour. But the point is that I've been beginning to wonder if being gay has gone from anachrony to characteristic, and an attractive characteristic at that, kind of like being from a small town in Oklahoma, or being connected in the tabloids with the hottest, youngest actor of the moment.

Continue reading Cyndi Lauper on tour for GLBT rights: gay, or just a marketing ploy?

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Last updated: November 11, 2009: 12:57 PM

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