It's the oldest profession around. No, not that one.

Furniture making has been around since the 7 Deadly Sins came into existence. But lately it's been rather "sinful" to be a furniture maker -- the homebuilding crash has resulted in fewer buyers looking to furnish homes.

One of the leaders in the industry is Hooker Furniture (NASDAQ: HOFT). The stock has bounced off its lows and is showing some signs of life. But the move may be a head fake as the company has a long way to go for redemption. I rate HOFT a sell.

Next: Deadly sin stock #6

See all 7 deadly sin stocks.

Just for fun, I thought I'd find a stock that loosely symbolizes each of the 7 Deadly Sins -- greed, wrath, envy, pride, lust, sloth and gluttony -- to see how it fares against my momentum criteria.

Now, I'm not saying any of these companies are bad or evil. And I don't know whether our new climate of parsimony means the "greed is good" era of the 1980s is dead. What I do know is which stocks are in a position to profit today and which aren't.

Here's a fun look at some stocks that symbolize the 7 Deadly Sins and how I expect them to perform.

Here are some highlights from this past week's earnings coverage from BloggingStocks:

• Analogic Corp. (NASDAQ: ALOG) Q1 earnings plunged well below expectations due to costs.
• CKE Restaurants Inc. (NYSE: CKR) solid Q3 earnings were in line with analysts expectations.
• Costco Wholesale Corp. (NASDAQ: COST) beat Q1 expectations and same-stores sales increased.
• Dow Chemical Co. (NYSE: DOW) lowered its guidance and announced layoffs and factory closings.
• Eastman Kodak Co. (NYSE: EK) withdrew its guidance due in part to weak consumer spending.
• Electronic Arts Inc. (NASDAQ: ERTS) lowered its outlook due to weaker-than-expected holiday sales.
• Eli Lilly & Co. (NYSE: LLY) offered a full-year profit forecast that missed analysts' expectations.
• FedEx Corp. (NYSE: FDX) lowered its earnings guidance and announced price increases.
• FuelCell Energy Inc. (NASDAQ: FCEL) reported a deeper-than-expected loss but topped sales estimates.
• H&R Block Inc. (NYSE: HRB) Q2 net loss was in line with expectations but revenue fell short.
• Hartford Financial Services Group (NYSE: HIG) raised its full-year forecast, doubling the share price.
• Hooker Furniture Corp. (NASDAQ: HOFT) shares sold off following disappointing Q3 results and outlook.
• Krispy Kreme Doughnuts Inc. (NYSE: KKD) reported a deeper-than-expected Q3 loss on increased costs.

Paul B. Toms Jr., chairman, CEO and president of Hooker Furniture (NASDAQ: HOFT) gave a less-than-inspiring business outlook the other day in the company's press release announcing fiscal 2009 third-quarter results.

"Over the course of the last several months, the economy has worsened with continued business closings, cutbacks and layoffs across many industries, including the home furnishings industry. Consumer confidence levels are at historical lows. With continued instability in the real estate, financial and credit markets, prospects for a near-term economic recovery appear dim."

Toms believes that the consumer will stay on the sidelines until the real estate and financial markets stabilize and some improvement in credit availability and consumer confidence materializes, which could be another nine to 12 months.

Predictably the shares sold off following the news. After all, even if entertainment units, office, dining, bedroom, accent, occasional and leather upholstered furniture for the home are high on people's holiday wish list this year, these items are likely not within their financial reach.

But there's more to this story than meets the eye.

Even as the holiday season ramps up and the calendar quarter begins to wind down, earnings reports continue to dribble in. Among the companies scheduled to release quarterly results this coming week, analysts surveyed by Thomson Reuters are expecting BWAY Holding Co. (NYSE: BWY), Powell Industries Inc. (NASDAQ: POWL), and Esterline Technologies Corp. (NYSE: ESL) to be among the biggest earnings gainers.

Atlanta-based packaging and container producer BWAY is expected to report fiscal fourth-quarter profits that are 65.6% higher than in the same period of last year, or $0.32 per share on revenues of $265.2 million (+4.9%). BWAY topped estimates in the previous two quarters -- by 44.9% in the third quarter. Those results sent shares to a new 52-week high. But shares have fallen 62.7% in the past three months, and they are now trading near a multiyear low of $4.11 per share.

Houston-based energy equipment maker Powell is expected to report fiscal fourth-quarter profits that are 62.7% higher than a year ago, or $0.59 per share. Revenues are forecast to be 14.2% higher, or $171.8 million. Powell beat expectations in the past three quarters -- by 20.2% in the third quarter. The share price has fallen 47.7% in the past three months, and the consensus recommendation is to buy POWL.

In last week's preview we took a peek at expectations for Campbell Soup earnings, but now the company is scheduled to report fiscal fourth quarter results this coming Thursday. With Krispy Kreme also among the handful of companies scheduled to report this week, we may yet see whether consumers are turning to comfort foods in these uncertain times.

Campbell Soup Co. (NYSE: CPB), the world's biggest soup maker, is still expected by analysts surveyed by Thomson Financial to post net income of 25 cents per share (up 44.0% from a year ago) on revenue of $1.7 billion (up 7.4%). The Camden, N.J.-based company has just missed earnings estimates in the past few quarters. Its long-term EPS growth forecast is 7.9%, which is less than the industry average, but about the same as rivals Kraft Foods (NYSE: KFT) and HJ Heinz (NYSE: HNZ). The analysts' consensus recommendation is currently to buy Campbell.

Hip, Canadian apparel retailer Lululemon Athletica Inc. (NASDAQ: LULU) is also anticipated to be a big earnings gainer when it reports this week. Net income is expected to come in at 13 cents per share (up 46.2% from a year ago) on revenue of $88.2 million (up 50.3%). Lululemon met expectations when it reported 12 cents per share in the previous quarter. Its long-term EPS growth forecast is a healthy 40.2%, which is better than the industry average and that of rival Under Armour Inc. (NYSE: UA). The analysts' consensus recommendation is currently to buy Lululemon.