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hootsuite posts

Five Reasons Twitter App Developers Fear Twitter

Posted Apr 12th 2010 12:20PM by Tom Johansmeyer (RSS feed)
Filed under: Internet, Google (GOOG), Microsoft (MSFT), Technology

Life was so much easier when Twitter wasn't worried about making money. Some spectacular venture capital deals propelled the company's value to over $1 billion, and user trends shot bragging rights up proportionately. Its ascendancy resulted in large part from the efforts of the Twitter ecosystem where companies developed 70,000 applications that have made life easier or more measurable for Twitter users. It's easy to lose track of how much of our Twitter interaction lies on third-party apps – from photo sharing to smartphone applications to URL shortening.

As long as Twitter's functionality ambitions remained modest, the ecosystem knew it would thrive. As we head toward the Chirp conference for Twitter application developers concerns over the future of the ecosystem abound. Here are five reasons why the companies around Twitter may start to worry about the microblogging juggernaut.

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Off-Platform Key to Social Media Survival and Success

Posted Apr 8th 2010 10:30AM by Tom Johansmeyer (RSS feed)
Filed under: Internet, News Corp'B' (NWS), Technology, AOL (AOL)

Twitter has struggled to bring more users onto its website. Approximately 70% of end-user interaction with the microblogging service takes place away from Twitter.com. As the company moves toward its search-based ad model, expected to be released later this quarter, website traffic is becoming increasingly important. Yet, it's this gap between use and on-site action that might protect the company going forward ... at least if Facebook can be used as an indicator.

With Facebook Connect, members of the social networking site can interact with their profiles "remotely." If you want to share this blog post on Facebook, for example, you can do it without opening a new browser, plucking www.facebook.com on the keyboard and pasting the URL into the status field. This connection, even though it costs Facebook a pageview or two, reinforces the user's relationship with the site, increasing the likelihood that he or she will remain active overall. It also provides fodder for other members, fueling more clicks, comments and likes ... and ultimately cash in the Facebook till.

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Twitter May Chirp Its Commercial Accounts Next Month

Posted Mar 19th 2010 1:40PM by Tom Johansmeyer (RSS feed)
Filed under: Internet, Competitive Strategy, Google (GOOG), Microsoft (MSFT), Starbucks (SBUX), Best Buy (BBY)

Twitter's a pretty lucky company. Few get two bytes at the hype apple in rapid succession, but this social media platform has found a way to make up for its disappointing announcement about its advertising model. According to VentureBeat, Twitter might unveil its long-awaited, heavily-hyped and possibly investor-satisfying corporate accounts. Next month, at its inaugural Chirp developer conference, we could finally see what might just be the foundation of Twitter's business model.

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HootSuite Rakes in Close to $2 Million in New Venture Round

Posted Jan 15th 2010 2:20PM by Tom Johansmeyer (RSS feed)
Filed under: Deals, Internet, Apple Inc (AAPL), Time Warner (TWX), Private Equity, Media World, Technology, AOL (AOL)

The Twitter-verse continues to get interesting. I've always felt that the returns are to be found around Twitter rather than with Twitter itself, and the venture capital community seems to be acting from the same position. Twitter interaction platform HootSuite just announced a new round of venture capital funding, with $1.9 million in fresh money coming in the door to support its growth efforts.

HootSuite, which was started by Invoke Media in November 2008, has evolved into a brand monitoring, file-sharing and social media integration utility. Only a year later, it has attracted more than 300,000 users, from Time (TWX) to Martha Stewart to the White House to Aol (AOL).BloggingStocks is among the Aol blogs using HootSuite.

Continue reading HootSuite Rakes in Close to $2 Million in New Venture Round