Let's take a quick look at two companies that reported earnings earlier in the week. One is a favorite of chocolate lovers while the other is all fun and games.

We'll start with the sweeter of the two, Hershey (HSY), which posted its release on Wednesday. The Associated Press indicates that fourth-quarter adjusted income of 61 cents per share only equaled what the analysts were looking for. If you're a shareholder, you probably were disappointed. After all, you always want a beat. If the bottom line didn't go beyond the forecast, there's always the top line, right?

Friday's fourth-quarter GDP numbers offered more evidence that the economy is picking up steam, but one of the biggest obstacles to the recovery remains the stubbornly high unemployment rate. We'll find out whether there's been any movement on that front when employment data for January comes out this week. The Challenger Job-Cut report and ADP employment data are due Wednesday, and the government's unemployment rate on Friday. Another mild increase in jobs is expected, in line with the three-month average, but not enough to significantly reduce the unemployment rate.

Also look for the ISM manufacturing and nonmanufacturing indexes this week, as well as the Chicago PMI and the New York NAPM index. And Fed Chairman Ben Bernanke will speak to the National Press Club on Thursday.

Hershey (HSY) is rocking today after receiving an upgrade. According to our Analyst Calls piece, Wells Fargo believes the stock won't just be a market performer; instead, it has been granted an outperform rating.

At the time of this writing, shares were higher by 2.1% to $49.82. That's not too far away from the 52-week high of $52.10, and it is well above the 52-week low of $35.95. Here's the one-year chart. As can be seen, the action has been sideways for a while.

Analyst Upgrades

• NYSE Euronex (NYX) to conviction buy from neutral at Goldman.
• General Dynamics (GD) to buy from hold at Citigroup.
• Deere (DE), Parker-Hannifin (PH) and ExlService (EXLS) to overweight from neutral at JPMorgan.
• Aflac (AFL) to outperform from market perform at FBR Capital.
• Wynn Resorts (WYNN) to buy from neutral at Janney Capital.
• Amdocs (DOX) to buy from neutral at UBS.
• Juniper (JNPR) to buy from hold at ThinkEquity.
• Rudolph Tech (RTEC) and KLA-Tencor (KLAC) to perform from underperform at Oppenheimer.
• Hershey (HSY) and Pinnacle Entertainment (PNK) to outperform from market perform at Wells Fargo.
• Spirit AeroSystems (SPR) to equal weight from underweight at Morgan Stanley.
• Micron (MU) to outperform from neutral at RW Baird.

Analyst Upgrades

• Exxon Mobil (XOM) and BB&T (BBT) to outperform from perform at Oppenheimer.
• D.R. Horton (DHI) upgraded to outperform from market perform at Wells Fargo.
• Meritage Homes (MTH), Old Dominion Freight (ODFL) and Heartland Payment (HPY) to outperform from market perform at Wells Fargo.
• Toll Brothers (TOL) to overweight from equal weight at Barclays.
• Hershey (HSY) to buy from neutral at Janney Capital.
• UnitedHealth (UNH), Cigna (CI) and Allscripts (MDRX) to buy from hold at Deutsche Bank.
• Nationwide Health (NHP) to outperform from market perform at JMP Securities.
• Reynolds American (RAI) to buy from neutral at UBS.
• Adtran (ADTN), PG&E (PCG) and Wisconsin Energy (WEC) to overweight from equal weight at Morgan Stanley.

Poor Hershey (HSY). At the time of this writing, the stock was off by 2.8%, coming in at a quote of $49.67. The market wasn't taken by the third-quarter report. Is Wall Street being fair with the shares?

Well, you know how the analyst game works. A forecast is made, and the trick is to beat it. Unfortunately, the company behind the Reese's peanut butter candies and the famous Hershey chocolate bar (of course) merely met expectations. When you do that, you're simply not guaranteed to get a big bid after the earnings release.

Let's take a brief look at a couple companies that reported quarterly earnings this week that couldn't be more different: one sells candy while the other sells telecommunication services. Both, however, pay dividends, although one is set at a much higher yield than the other.

We'll go with the confectioner first. Hershey (HSY) issued second-quarter results that I thought were appealing. According to the press release, sales increased more than 5%, and on an adjusted basis, net income jumped 19% to 51 cents per share. Analysts believed the business was capable of delivering only 46 cents per share. This is a nice follow-up to the first-quarter release.

Analyst Upgrades

• BofA/Merrill upgraded Eastman Chemical (EMN) to buy from neutral and raised its target to $82 from $80. The analyst upgraded shares based on valuation and expectations for strong earnings from fibers and performance chemicals.
• Bernstein upgraded Hershey (HSY) to market perform from underperform based on strong near-term category growth.
• Janney Montgomery upgraded Actuant (ATU) to buy from neutral with a $25 price target following the company's Q3 results.
• Infinera (INFN) was upgraded to buy from hold at Stifel Nicolaus.
• CTC Media (CTCM) was upgraded to buy from neutral at UBS.
• Williams (WMB) was upgraded to conviction buy from buy at Goldman.

Here are some highlights from this past week's earnings coverage on BloggingStocks:

• Amazon.com Inc. (AMZN) strong Q1 results beat earnings expectations, and yet shares sold off.
• American Express Co. (AXP) reported better-than-expected Q1 earnings, which lifted shares.
• Apple Inc. (AAPL) shares rose to a new all-time high after it said earnings surged 90% in its Q2.
• Coca-Cola Co. (KO) beat Q1 earnings estimates but weaker-than-expected revenue sent shares lower.
• eBay Inc. (EBAY) shares sold off after Q1 earnings were in line with expectations and guidance was weak.

Hershey (HSY) stock rallied after the company released first-quarter earnings Thursday. By the end of the session, the stock had climbed over 7% to close at $48.08. A new high was reached at one point: $48.23. As can be seen, the market is solidly behind the famous confectioner and its quarterly report.

The top line increased just under 14%. The bottom line, on a GAAP basis, came in at 64 cents per share, nearly 100% better than the 33 cents per share earned in the year-ago period. On an adjusted basis, net income growth was 68% because of some charges added back to that 33-cent profit stat. This was, nevertheless, a great performance: The analysts were only expecting somewhere around 47 cents per share.

Analyst upgrades

• Deutsche Bank upgraded Sonoco Products (SON) to buy from hold after the company reported Q1 results and raised guidance. The firm upped its target for shares to $38 from $32.
• Baird upgraded Western Digital (WDC) to outperform from neutral following the solid Q3 report and guidance. The firm raised its target to $50 from $48.
• Goldman upgraded Qwest (Q) to neutral from sell. Qwest is being acquired by CenturyLink (CTL).
• Hershey (HSY) was upgraded to neutral from underweight at JPMorgan.
• Principal Financial (PFG) was upgraded to neutral from sell at UBS.
• Monster Worldwide (MWW) was upgraded to market perform from underperform at Wells Fargo.

Analyst Upgrades

• UBS upgraded Dr Pepper Snapple (DPS) to buy from neutral, citing strong fundamentals and buybacks. The firm raised its target to $42 from $31.
• Piper Jaffray upgraded ProAssurance (PRA) to overweight from neutral. The firm has a $76 price target on shares.
• Hershey (HSY) and Sunoco (SUN) were upgraded to sell from conviction sell at Goldman.
• Level 3 Comm (LVLT) was upgraded to neutral from underweight at JPMorgan.
• Cathay Pacific (CPCAY) was upgraded to buy from hold at Deutsche Bank.

Not all companies in these love-struck industries are good buys. Here are 10 stocks to break up with this Valentine's Day.

• 1-800-Flowers (FLWS): A good gift, but a poorly run company that has posted a loss for three of the past four quarters.
• Hershey (HSY): Missing out on the Cadbury merger was not so sweet for Hershey.
• Cardiac Sciences (CSCX): It's hard to have a heart for a company that fails seven out of my eight fundamental screens.

Here are some highlights from this past week's earnings coverage on BloggingStocks:

• Aol Inc. (AOL) reported a better-than-expected Q4 profit and said its revenue also topped estimates.
• Burger King Holdings Inc. (BKC) higher Q2 earnings topped analysts' estimates but same-store sales fell.
• Clorox Co. (CLX) higher Q2 earnings beat expectations and it lifted its full-year earnings guidance.
• Comcast Corp. (CMCSA) Q4 earnings more than doubled and beat Wall Street expectations, but shares fell.
• Gap Inc. (GPS) shares jumped after it forecast earnings above analysts' expectations, boosted by January sales.