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Disney makes a Web2.0 play, buys iParenting

Being a parent can certainly bring lots of joy. At the same time, it can be terrifying. But there's help: iParenting Media. The company operates websites like www.PregancyToday.com and yes, www.iParenting.com.

Now, the company has sold out to The Walt Disney Company (NYSE: DIS). No doubt, this looks like a great fit and should provide iParenting with much more distribution and content resources.

iParenting got its start in 1996, when the cofounders -- Alvin All and Elisa Ast All -- looked for a site to help with Elisa's pregnancy. Well, there weren't many good sites. So why not start one? Over time, they built a thriving community of more than 40 different sites, covering areas like teens.

iParenting will be a part of the The Walt Disney Internet Group, which already has a set of popular family websites like Family.com, FamilyFun.com and Wondertime.com.

Disney did not disclose the terms of the deal and in today's trading, the stock price is down 49 cents to $32.55.

Tom Taulli is the author of various books, including The Complete M&A Handbook and The Edgar Online Guide to Decoding Financial Statements. He also operates DealProfiles.com.

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Last updated: May 28, 2012: 06:25 PM

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