Google, Inc. (NASDAQ: GOOG) continues to bet that beating the competition in the wireless arena is not a strategy, but a matter of growth survival. If it wants to rule the wireless search and web application universe like it has the world wide web, it has to be everywhere on every device. To that tune, Google has upgraded its search results for the Apple, Inc. (NASDAQ: AAPL) iPhone in an effort to fit better with the device's specific display limitations -- and capabilities.

Yes, Google voice search was just added to the iPhone's capabilities, but Google can't stop there. Google indicated this week that the "side to side" scrolling to view complete search results on the iPhone has been eliminated. In addition, easier "click to call" and "get directions" links are now in place for those mobile searches where Google thinks you may want to call someone or find directions from a web search on the iPhone. Even though the iPhone has a great display, it's nowhere near a standard flat-screen monitor.

Similar to how Google displays itself on a standard cellphone, a "Classic" option exists at the bottom of every Google search performed on the iPhone should iPhone users wish to get the "full Google" experience on the limited screen real estate on the iPhone. For iPhone fanatics (you're probably included if you own one), the new layout will probably be to your liking. And, just like Google wants you too, you'll continue to use Google for all your iPhone web-based search needs forever and ever. At the same time, Yahoo! Mobile employees may be heard collectively screaming.

Google makes search on the iPhone prettier -- and more useful? originally appeared on BloggingStocks on Fri, 14 Nov 2008 18:41:00 EST. Please see our terms for use of feeds.