Unless you already have a major foothold in the search engine market – or an amazing, disruptive technology that can make the world take notice – there isn't much point in staying. Competing with Google (NASDAQ: GOOG) is hard enough, even when you're Yahoo (NASDAQ: YHOO) or Microsoft (NASDAQ: MSFT) ... and, apparently, when you're IAC/InterActive Corp (NASDAQ: IACI). Barry Diller is ready to give up Jeeves, but only if asked nicely.

Diller's presence in the search space is Ask.com, ranked #4 behind Google, Yahoo and Microsoft's Bing. With a substantial gap between first and second, fourth barely registers at all. Ask.com has only a 2% U.S. market share, according to Hitwise, more than 60 percentage points behind the industry leader.

Today was potentially a pivotal day. There was a technician calling for a possible peak in the S&P and that was partly on yesterday's dollar strength. Then came the disappointing consumer confidence data. Amazingly, we had a very mixed market close picture today depending on which group of stocks you were looking at.

Here were today's unofficial closing bell levels:

Dow 9,882.17 +14.21 (0.14%)
S&P 500 1,063.41 -3.54 (-0.33%)
Nasdaq 2,116.09 -25.76 (-1.20%)

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Top 10 Analyst Calls

Analyst upgrades:

• Goldman upgraded General Electric (NYSE: GE) to Buy from Neutral and raised its target to $15 from $13 citing reports that U.S. House Financial Services Chairman Barney Frank has indicated regulatory reform will not require a separation of GE Capital.
• Syntel (NASDAQ: SYNT) was upgraded to Market Perform from Underperform by Wells Fargo. The firm upgraded the stock following the company's much better than expected Q2 EPS.
• Canaccord upgraded USANA (NASDAQ: USNA) to Outperform from Market Perform citing the strong Q2 report and earnings momentum. The firm has a $40 target on the stock.
• Royal Caribbean (NYSE: RCL) was upgraded to Equal Weight from Underweight at Barclays.
• Equity Residential (NYSE: EQR) was upgraded to Market Perform from Underperform at FBR Capital.
• Tyco Electronics (NYSE: TEL) was upgraded to Buy from Neutral at UBS.
• Yum! Brands (NYSE: YUM) was upgraded to Overweight from Equal Weight at Morgan Stanley.

With all the gloom in the global economy, I got to wondering whether there is anything else going on in the world of business. I'm looking for growth because I think that's what will ultimately bring the economy out of the doldrums. Not surprisingly, that growth is coming from technology companies. In Growth Matters, I look at consumer technology companies that point the way to growth trends -- and in the process introduce services and products you may want to explore.

If you're thinking of having a party, it might not be a bad idea to use Evite to send out the invitations and plan the event. As Evite's Vice-President of Marketing and Public Relations Lariayn Payne told me, "Evite is the leading online service on the Web for invitations and party planning. Evite is free and easy-to-use and offers hundreds of stylish invitation designs for almost any occasion. Evite also offers fun and creative party ideas, planning checklists, and other tools, which save party hosts both time and money."

If you've been watching earnings this past week, or if you read last week's Week in Preview, then this coming week may leave you feeling a bit like Bill Murray in Groundhog's Day. That is, again analysts surveyed by Thomson Reuters expect earnings declines to be more frequent and deeper than earnings gains.

Motorola Inc. (NYSE: MOT), Dow Chemical Co. (NYSE: DOW), Anadarko Petroleum Corp. (NYSE: APC), IAC Interactivecorp (NASDAQ: IACI), Moody's Corp. (NYSE: MCO), Elizabeth Arden Inc. (NASDAQ: RDEN), Devon Energy Corp. (NYSE: DVN), Diebold Inc. (NYSE: DBD), Tyco International Ltd. (NYSE: TYC), United Parcel Service (NYSE: UPS), Cisco Systems Inc. (NASDAQ: CSCO), Polo Ralph Lauren Corp. (NYSE: RL), ITT Corp. (NYSE: ITT), and Walt Disney Co. (NYSE: DIS) are scheduled to report quarterly results this week, and they're all expected to report double-digit declines in earnings.

But again this week, let's take a look who Wall Street feels may have done well in the past quarter.

Those who were hoping for an Obama victory lap on the floor of the NYSE only got their toes bitten by bears. Weakening economic data and the market preparing for very weak retail sales numbers took away any shot of major gains today, and you can always blame major profit taking after a multi-day rally phase we saw.

Top Analyst Upgrades
Top Analyst Downgrades

Arcelor Mittal (NYSE: MT) was slapped after the global steel giant gave guidance for EBITDA in Q4 at $2.5 to $3.0 billion. This is being taken as an earnings warning with 2008 expectations being implied at roughly $24.2 billion as being more than 10% under consensus expectations. Shares were down 20% at $25.30 on above average volume shortly before the close.

Greenhill & Co., Inc. (NYSE: GHL) was down after it filed to sell up to 3.5 million shares of common stock in a secondary offering. Shares were down over 11% at $61.61 shortly before the close.

InterActive Corp.'s (NASDAQ: IACI) search engine and information portal Ask.com continues to try and re-invent itself to compete more heavily with search leader Google, Inc. (NASDAQ: GOOG). With Yahoo! Inc. (NASDAQ: YHOO) being such a large distraction over this past summer, the time seemed appropriate for Ask.com to try -- again -- to take some steam from Google. From anyone, for that matter.

It still won't happen. Here's why: Google's search product still is compelling to all that use it, even with marginally better search products. Google also has its hand in news, email, documents, spreadsheet, blogs, etc., and continues to recruit the customer that uses Google for everything possible on the web.

Its main product is search and that also provides almost all its revenue. But how can Ask.com compete with something like this? A better product, faster search results, or a more intuitive experience won't cut it any longer. What Ask.com would need is a disruptive product to even think about competing with Google. It's been over a few years since I've written on Ask.com's foray into competing with Google. In many ways, it's superior. That's, unfortunately, no longer enough.

Is Ask.com trying to win a losing battle? Perhaps. When Ask.com CEO Jim Safka says that Ask.com can recruit web searchers from Google with a 30% speed increase in search results, he's deluding himself. I'm not sure where that research came from, but Ask.com may be on its last stand. The search engine is pulling in ad revenue from the use of its products, and it may be content to grow steadily in that arena for the time being. But if it really wants to attack Google's ad revenue cash cow, something completely innovative and fresh needs to be forthcoming.

Analyst upgrades:

• Keefe Bruyette upgraded shares of ING Group (NYSE: ING) to Outperform from Market Perform after upgrading the European insurance sector to Overweight from Neutral due to improved risk management.
  
• Keefe Bruyette also upgraded Wells Fargo (NYSE: WFC) to Market Perform from Underperform to reflect the company's national footprint if the Wachovia (NYSE: WB) deal goes through.
  
• JP Morgan upgraded Dollar Tree (NASDAQ: DLTR) to Overweight from Neutral citing top line performance, growth profile and valuation, among other reasons.
• Jabil Circuit (NYSE: JBL) was upgraded to Outperform from Neutral at Credit Suisse.
  
• Amylin Pharma (NASDAQ: AMLN) was raised to Hold from Sell at Citigroup.
  
• Louisiana Pacific (NYSE: LPX) was upgraded at RBC Capital to Sector Perform from Underperform.

Analyst downgrades:

• Jefferies downgraded shares of Ecolab (NYSE: ECL) to Hold from Buy and lowered its target to $50 from $55 to reflect risks to the company's earnings outlook from the weakening economy.
  
• Coca-Cola (NYSE: KO) was cut to Hold from Buy at Deutsche Bank as they believe the economic slowdown will bring slower volumes. Coca-Cola's target was lowered to $56 from $64.

It seemed that our streak of gains wasn't even going to make it two days, but this afternoon buyers were able to come to the rescue. A more than $5 rise in oil was much better tolerated than in weeks past as geopolitical concerns are rising because of US-Russia tensions.

Here are today's unofficial closing bell levels:
DJIA 11,428.50 (+11.07)
S&P500 1,277.53 (+2.99)
NASDAQ 2,380.38 (-8.70)
10YR T-Note 3.838% (+0.039%)
52-week lows
Top Analyst Upgrades
Top Analyst downgrades

Barry Diller's IAC/Interactive (NASDAQ: IACID) finally completed its spin-offs into five operating units and completed its effective reverse splits. According to the data, the shares were up 8% at $16.60 in today's final minutes. Here is a full breakdown of the new companies with tickers and operations.

U.S. stock futures were lower this morning, pointing to a weaker start Thursday following a reprieve Wednesday. Concerns over financials toll center stage again as oil continued to swing higher. Some economic data released later today may affect trading as well: Philadelphia-area poll of activity for August, leading indicators for July and weekly jobless claims.

Investors continued to fear nationalization of mortgage finance giants Fannie Mae (NYSE: FNM) and Freddie Mac (NYSE: FRE), each of which declined 27% and 22% Wednesday respectively. FNM and FRE are declining about 4.5% and 9% respectively in premarket trading. Jim Cramer thinks trading in the shares should be stopped for fear of manipulation as the short-selling rules ended.

Staying with financials, Citi lowered its third-quarter earnings estimates for Goldman Sachs (NYSE: GS), Lehman Brothers (NYSE: LEH) and Morgan Stanley (NYSE: MS) as it fears further writedowns, and a weaker business flow in addition to the seasonal slowdown. It cut its price target on Lehman to $35 from $50, but kept as Buy. Citi forecasts write-downs of $2.9 billion for Lehman, $1.8 billion for Goldman and $1.7 billion for Morgan Stanley.

As if that wasn't enough to raise concerns, the Wall Street Journal reports that the Federal Reserve called Credit Suisse (NYSE: CS) last month to check a rumor that the bank was preparing to pull a line of credit for Lehman Brothers, which CS told the FED wasn't true. At least this shows the Fed is serious about taking and implementing the moral authority it should be.

U.S. stock futures are higher Wednesday morning, a day after markets rallied around 2.4% due to declining oil prices. But today, ADP monthly employment data will be released, as well as weekly oil inventories data. Investors will digest the numbers and the slew of earnings due for release.

Already reported this morning (to name a few):

• Comcast (NASDAQ: CMCSA) said its second-quarter profit rose 8% as cable TV rates rose and consumers ordered more digital and premium services. While the results fell short of Wall Street's forecast, CMCSA shares are trading mildly higher.
• Arcelor Mittal (NYSE: MT) said its second-quarter profit more than doubled due to increased production and higher steel prices. It also gave an upbeat outlook for third quarter. The company outperformed consensus by about 20% at the revenue. MT shares, which have already close 7% higher Tuesday, are trading up another 6% in premarket action.
  
• Garmin (NASDAQ: GRMN) shares are crashing, trading 11% lower in premarket action after the company reported quarterly profit that was above market estimates, but revenue missed expectations and 2008 outlook was cut due to macroeconomic conditions and high fuel prices that have already impacted growth.
• Office Depot (NYSE: ODP) shares are over 1.7% lower in premarket trading after reporting a second-quarter loss as declining spending by smaller businesses and retail customers hurt sales.
• Siemens (NYSE: SI) reported that "third quarter net profit fell 31% due to a one-time gain a year earlier, but order intake and revenue rose, beating expectations and showing the industrial conglomerate's resilience so far to the economic downturn." SI shares are 3.9% higher in premarket trading.
  
• Corning (NYSE: GLW) shares are down over 2% in premarket trading after reporting inline earnings per share, but revenue slightly below estimates.
  
• IAC/InterActive (NASDAQ: IACI) said it swung to a second-quarter loss, hurt by a $300 million charge in its Cornerstone Brands business. Adjusted earnings were 35 cents per share as revenue rose 7% to $1.6 billion. Analysts polled by Thomson Financial expected profit of 31 cents per share on $1.6 billion in sales.

Monday, June 30

• H&R Block (NYSE:HRB) to report Q4 earnings; conference call at 8:00am on Tuesday.
• InteractiveCorp (NASDAQ:IACI) to give operational update.

Tuesday, July 1

• Constellation Brands (NYSE:STZ) to report Q1 earnings; conference call at 10:00am.
• Texas Instruments (NYSE:TXN) to discuss enhanced financial reporting structure at 11:00am.
• Ford (NYSE:F) to report June sales at 1:00pm; General Motors (GM) to report June sales at 2:00pm.
• Apollo Group (NASDAQ:APOL) to report Q3 earnings; conference call at 5:00pm.
  

Wednesday, July 2

• Family Dollar (NYSE:FDO) to report Q3 earnings; conference call at 10:00am.
  

Thursday, July 3

• Corel Corp (NASDAQ:CREL) to report Q2 earnings; conference call at 8:00am.
• Stolt-nielsen to report Q2 earnings; conference call at 9:00am.

Friday, July 4

• Markets closed for Fourth of July holiday.
  

IAC/InterActiveCorp (NASDAQ: IACI) needs to build up its little Ask.com franchise before it is spun out in a breakup of the parent company. Ask.com is an "also ran" in the search engine fight which includes Google (NASDAQ: GOOG), Microsoft (NASDAQ: MSFT) and Yahoo! (NASDAQ: YHOO).

In an attempt to turn a loser into a contender, IACI is buying Lexico, which owns Dictionary.com, Thesaurus.com and Reference.com. According to The Wall Street Journal, "Lexico sites drew about 15.6 million unique U.S. visitors in March, according to comScore Inc., compared with 55.4 million for Ask and an array of affiliated sites."

Even if the price of the new addition is low, the Lexico sites are not likely to do much good for the Ask.com franchise. It has already fallen so far behind the three search leaders that it almost certainly cannot catch up. Internet users have already set their preference in this part of the online market. Owning a dictionary site is not going to help that.

IACI's Ask.com can't come from behind and buying additional reference sites is not going to change that.

Douglas A. McIntyre is an editor at 247wallst.com and the author of the Ten Stocks Under $10 newsletter.

Before the bell: Futures higher as investors await data

CBS Corp. (NYSE: CBS) announced Thursday it has signed a deal to buy CNet Networks Inc. (NASDAQ: CNET) for $11.50 a share in cash. CNet operates not only the CNET site, but also ZDNet, GameSpot.com, TV.com, mp3.com and others. The deal values CNet at about $1.8 billion and push CBS to among the 10 most popular Internet companies in the United States. CBS shares are down 2.9% in premarket trading while CNET shares are of course up over 42% to $11.31.

IAC/InterActiveCorp (NASDAQ: IACI)'s Ask.com has bought Lexico Publishing Group LLC, the parent of Dictionary.com, Thesaurus.com and Reference.com among other sites. Earlier this year, Lexico already agreed to be sold to Answers Corp (NASDAQ: ANSW), but the latter couldn't secure the necessary funds. Now, Lexico sold itself to Ask.com, for an undisclosed amount, although the number people are throwing around is $100 million. Could this acquisition help IACI gain -- even a little -- on market leader Google?

United Airlines (NASDAQ: UAUA) and Continental Airlines Inc. (NYSE: CAL), dropping ideas of a merger, are now talking about forming an alliance to still gain some benefits of working together. United appears relentless in its attempts to help its bottom line through a merger or an alliance. While talking to Continental about an alliance, it is still negotiating with US Airways Group (NYSE: LCC).

MAJOR PAPERS:

• In a move to help turnaround its troubled business, General Electric Company (NYSE: GE) will sell or divest its appliance division, and could expect to receive between $5B and $8B for the unit, according to the Wall Street Journal. Potential buyers appliance makers BSH Bosch & Siemens Hausger of Germany and Haier Group of China, as well as private equity firms and Controladora Mabe, GE's partner in Mexico.
• The Wall Street Journal also reported that Comcast Corporation (NASDAQ: CMCSA) will acquire Plaxo, a networking Web site, in an effort to increase its range of services. Terms of the deal were not disclosed.
• To help improve its Ask.com search engine, the Wall Street Journal reported that IAC/InterActiveCorp (NASDAQ: IACI) will buy the Lexico Publishing Group, which owns Dictionary.com, Thesaurus.com and Reference.com.

WEB SITES:

• Citing the New England Journal of Medicine, Bloomberg reported that migraine headache medicines, including Merck & Co Inc's (NYSE: MRK) Maxalt and GlaxoSmithKline Plc's (NYSE: GSK) Imitrex caused potentially fatal reactions in at least 11 people. The Journal said people using "triptans," an older class of migraine drugs, could develop serotonin syndrome, which may cause fever, shock, vomiting and rapid heartbeat.