Unless you already have a major foothold in the search engine market – or an amazing, disruptive technology that can make the world take notice – there isn't much point in staying. Competing with Google (NASDAQ: GOOG) is hard enough, even when you're Yahoo (NASDAQ: YHOO) or Microsoft (NASDAQ: MSFT) ... and, apparently, when you're IAC/InterActive Corp (NASDAQ: IACI). Barry Diller is ready to give up Jeeves, but only if asked nicely.

Diller's presence in the search space is Ask.com, ranked #4 behind Google, Yahoo and Microsoft's Bing. With a substantial gap between first and second, fourth barely registers at all. Ask.com has only a 2% U.S. market share, according to Hitwise, more than 60 percentage points behind the industry leader.

MAJOR PAPERS:

• In a move to help turnaround its troubled business, General Electric Company (NYSE: GE) will sell or divest its appliance division, and could expect to receive between $5B and $8B for the unit, according to the Wall Street Journal. Potential buyers appliance makers BSH Bosch & Siemens Hausger of Germany and Haier Group of China, as well as private equity firms and Controladora Mabe, GE's partner in Mexico.
• The Wall Street Journal also reported that Comcast Corporation (NASDAQ: CMCSA) will acquire Plaxo, a networking Web site, in an effort to increase its range of services. Terms of the deal were not disclosed.
• To help improve its Ask.com search engine, the Wall Street Journal reported that IAC/InterActiveCorp (NASDAQ: IACI) will buy the Lexico Publishing Group, which owns Dictionary.com, Thesaurus.com and Reference.com.

WEB SITES:

• Citing the New England Journal of Medicine, Bloomberg reported that migraine headache medicines, including Merck & Co Inc's (NYSE: MRK) Maxalt and GlaxoSmithKline Plc's (NYSE: GSK) Imitrex caused potentially fatal reactions in at least 11 people. The Journal said people using "triptans," an older class of migraine drugs, could develop serotonin syndrome, which may cause fever, shock, vomiting and rapid heartbeat.

MAJOR PAPERS:

• To help stop Microsoft Corporation's (NASDAQ: MSFT) $44.6 billion takeover offer, Yahoo! Inc. (NASDAQ: YHOO) is in talks with Time Warner Inc. (NYSE: TWX) about combining internet operations. Meanwhile, Microsoft is talking with News Corporation (NYSE: NWS) about a joint bid for Yahoo! And Yahoo! is is considering a possible advertising agreement with Google Inc. (NASDAQ: GOOG), the Wall Street Journal reported.
• The Wall Street Journal also reported that IAC/InterActiveCorp (NASDAQ: IACI) is planning to launch a number of new web sites, and hopes to capture a variety of audiences including African-Americans, children and news followers.

WEB SITES:

• Lehman Brothers Holdings Inc. (NYSE: LEH) said it liquidated three investment funds, with assets valued at $1 billion as of February 29, because of "market disruptions," Bloomberg reported.
• Reuters reported that the U.S. Department of Defense approved the sale of 157 armored trucks to Britain. The trucks are built by Force Protection Inc. (NASDAQ: FRPT), and the deal is valued at $125 million if all options are exercised.

IAC/InterActiveCorp (NASDAQ: IACI) quarterly profit fell by 4.2% and the company missed EPS estimates, reporting earnings of $0.24 per share this morning compared to expectations of $0.35 per share. The Lending Tree segment of IACI operated at a loss for the third quarter, dragged down (like everything else) by the slowing housing market. However, IACI shares are climbing this morning on rising revenues for the media and advertising side of their business, which includes Ask.com and Citysearch. The company's HSN home shopping network, which had been struggling, is showing signs of recovery with revenues that rose by 5% and a Goldman Sachs analyst said the HSN figures bode well for future growth. If you think that the company won't fall by too much in the coming months, then now could be a good time to look at a bullish hedged trade on IACI.

After hitting a one-year high of $40.99 in February, the stock fell to a 52-week low of $25.08 in August. IACI opened this morning at $29.50. So far today the stock has hit a low of $28.89 and a high of $29.65. As of 11:00, IACI is trading at $29.23, up $0.84 (2.9%). The chart for IACI looks bullish and steady, while S&P gives the stock a positive 4 STARS (out of 5) buy rating.

For a bullish hedged play on this stock, I would consider a January bull-put credit spread below the $25 range. A bull-put credit spread is an options position that combines the purchase and sale of put options to hedge risk in case the stock doesn't do what you think but still leverage nice returns. For this particular trade, we will make an 8.7% return in just three months as long as IACI is above $25 at January expiration. IAC would have to fall by more than 14% before we would start to lose money. Learn more about this type of trade here.