Friday's Wall Street Journal talked about the efforts Democratic Presidential candidates are making to gain favor with some of the blogosphere's most prominent Democrats. Yes, ladies and gentlemen, blogs really are that influential nowadays. Senator Hillary Clinton has even sent her communications director on television to support Daily Kos, a liberal blog that has been highly critical of her campaign.

This got me to thinking: How much longer before lowly business bloggers like me can make an impact on corporate America? I've always wanted to launch a campaign against incompetent management at a company, and use the power of blogging to effect change. I've made several attempts at this here at BloggingStocks, but didn't generate much interest.

I believe that the internet, social networking, and blogging could be the catalysts for tremendous positive change in corporate governance -- something that I would argue is severely lacking at the majority of America's publicly-traded companies. I know of several small, grass-roots efforts that have generated some waves, but nothing major ... yet.

I believe that our day is coming though. Does anyone else here think bloggers are perfectly positioned to take on greedy and lackluster management?

This post is written as part of AOL Money & Finance's Best & Worst 2006. To vote for Northwest's blunder or to see other dumbest moments in business, go here.

Back in August, Northwest Airlines went through a bit of trouble and was forced to cut wages and fire workers as it tried to figure out how to get out of bankruptcy. Fifty of these newly unemployed workers were given a booklet that contained 101 money-saving tips to help them through their transition. It included the advice that these former ground workers for the airline not be shy about dumpster diving.

If that's what Northwest Airlines management thought was a good way to help its fired employees, it's hardly surprising that the company stumbled its way into bankruptcy to begin with. It shows a complete lack of connection with the people who are the company's lifeblood.

The booklet, which got quickly yanked from the airline's website, contained other helpful nuggets, such as the need to set aside money for emergencies and the recommendation that employees move somewhere with a lower cost of living.

The airline, when challenged, agreed that it was a "bit insensitive," which had to be one of the understatements of the year. Northwest tried to pass off the blame by saying the booklet had been prepared by an outside company and was not vetted by management.

One big tip for Northwest's management: passing the buck didn't exactly re-inspire confidence in their ability to run the airline.