The latest rumor churning throughout the web is that Apple's iTV, yes iTV, will now incorporate some sort of gaming experience. It seems as if Greg Canessa, the Vice President of video game platforms at PopCap games, had a slip up in a recent interview with Wired where he indicated that his role at PopCap will be to help "customiz(e) the user interface and display for Zune, iPod, Apple TV, Nintendo DS, PSP."

Recently, Apple Inc. (NASDAQ:AAPL) stated that games specifically designed for the iPod will not play on the iTV. However, this faux pas, among others, could indicate that Apple is creating a game interface to compete with Microsoft, Sony, and Nintendo in the family living room. (Then again, the Internet is rife with Apple rumors.)

If true, the question becomes: is Apple spreading itself too thin? Desktops, laptops, a music store, multiple music players, the iPhone, and now a gaming console? We'll see how far Apple's iconic brand (and the esteem it generates) can carry them.

iTV with gaming? Is Apple spreading itself too thin? originally appeared on BloggingStocks on Thu, 08 Feb 2007 21:07:00 EST. Please see our terms for use of feeds.