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As if Detroit needed any more bad news, there are reports that yet another foreign producer of sensible, efficient and fun to drive cars is planning a raid on the domestic market share of the SUV-producing giants.

Apparently Germany's Volkswagen (OTC: VLKAY) is considering building a new plant in Alabama to produce Jettas and next-generation Passat sedans, and possibly a small new SUV called the Tiguan, as well as the Audi A5. The plant will cost an estimated $788 million and employ several thousand workers. No decision was made about the plant's location at a meeting on Wednesday by Volkswagen's management board, and VW is reportedly also considering sites in Tennessee and Michigan.

This would not be the first time VW produced cars in the U.S. From 1978 to 1988, the company produced over a million vehicles, mostly Rabbits, in New Stanton, Pa., near Pittsburgh. But VW's quality and reputation suffered in the 1980s, and the company now has less than 2% of the American market. However, VW is making a great comeback across the globe, and senior managers must think the time is right to start selling more cars in the massive North American market, the world's largest.

Continue reading Volkswagen: A rising competitor for Detroit?

Volkswagen: A rising competitor for Detroit? originally appeared on BloggingStocks on Thu, 10 Jul 2008 11:24:00 EST. Please see our terms for use of feeds.

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Volkswagen has continued to do well in its home market and the rest of Europe. It is also the leading seller of cars in China, competing with GM (NYSE: GM) for the top spot. But, since it sold its compact Beetle sedan here in the 1960s, VW has become a nothing brand in the U.S.

Now the management of VW wants to change all of that, and compete with Toyota (NYSE: TM) for U.S. share using high quality, no-frills cars. According to The Wall Street Journal, Volkswagen has said it wants to sell about 1 million cars annually in the U.S. by 2018, compared with about 330,000 last year.

VW plans to add 12 new models over the next several years and keep prices of models like the Jetta and Passat below comparable Toyota models.

And, that will pick up market share in the U.S.? VW, dream on.

VWs don't sell well in the U.S. because no one wants to buy them. It is not as if the company does not have plenty of dealerships. Its luxury model, Audi, does just fine. But how many car buyers say, "I just have to have one of those new VWs"?

The German car maker is also coming up against stronger products from the locals, Ford (NYSE: F) and GM. Selling cars in the U.S. is part of a life-and-death struggle for them to hold sales in their home market.

VW should keep its focus on China.

Douglas A. McIntyre is an editor at 247wallst.com

Volkswagen to challenge Toyota in the U.S. originally appeared on BloggingStocks on Thu, 18 Oct 2007 07:23:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>auto industryAutoIndustryautoscar salesCarSalesFFordGMinthenewsJettaPassatVolkswagenVWThu, 18 Oct 2007 07:23:00 EST