Disney (DIS) had high hopes for A Christmas Carol. It was supposed to be an unqualified blockbuster. Unfortunately, the film's first weekend at the box office was nothing short of a disaster.

Too strong? Hardly. According to early estimates at Box Office Mojo, Carol took in little more than $30 million at domestic screenings. It was wasn't supposed to be like this. Carol was supposed to be light-years ahead of the competition. Sony's (SNE) Michael Jackson's This Is It came in second. The Men Who Stare at Goats, distributed by Liberty Capital Group's (LCAPA) Overture Films, was third. And The Fourth Kind, from General Electric's (GE) Universal, is currently ranked, aptly enough, in fourth place. Each of the latter three pictures had a gross of somewhere between $12 million and $14 million. To me, Carol's take didn't seem as disproportionate as it should have been.

Guess we've got to hand it to Owen Wilson and Jennifer Aniston. I oftentimes criticize the enormous compensation packages of celebrity thespians, but I'll give credit where credit is due. These two stars have powered News Corp.'s (NYSE: NWS) Marley and Me to great success (I suppose that dog helped out, too).

In its second weekend out in the marketplace, the film was again in the top slot at domestic theaters, with current estimates pegging its three-day gross at around $24 million. Marley is now well past the $100 million mark.

Another movie is doing well at the box office, one that I thought wasn't going to be so hot. Again, it has a big star to thank, to some degree at least. Adam Sandler and his Bedtime Stories flick, distributed by Disney (NYSE: DIS), came in second over the weekend, grossing about $20 million. It's total tally is at $85 million after two weekends.

Then there's Brad Pitt's The Curious Case of Benjamin Button, from Viacom (NYSE: VIA). Button was third with $18 million, and now has almost $80 million in its box-office bank account.

So the market said yes to Time Warner's (NYSE: TWX) new movie starring Jim Carrey, Yes Man. I know, that's an awful pun, and I'd be willing to bet that other articles about this past weekend's box office results said something similar. Sometimes you just can't resist. But, yes, Yes Man ruled at domestic multiplexes and grossed about $18 million according to early estimates from Boxofficemojo.

Here's the thing, though -- is an $18 million opening that great for Jim Carrey? Furthermore, as of the early estimates, Sony's (NYSE: SNE) Seven Pounds, the number-two film, actually grossed only $2 million less than Yes Man, and to add further insult, its per-theater average was higher. Shouldn't Carrey's star power have guaranteed a wider margin of victory? For that matter, what's Will Smith, the star of Pounds, doing in second place?

It just goes to show institutional shareholders of media companies that big star salaries simply do not guarantee runaway hits on the silver screen (I keep hoping that they'll complain about celebrity compensation, but so far, there have been no takers whatsoever).

For movie lovers, one of the things that matters almost as much as a movie story line, is the picture and sound quality. Up until recently, there was little question as to where you needed to go to get the best video possible for a movie -- your nearest Imax theater. But recently, Imax has been under pressure from advancements in 3D systems and digital projection.

What Imax really needs is to get as many big name blockbuster productions as possible into its lineup. The company, which currently has 320 theaters, got some good news today: Walt Disney (NYSE: DIS) will release five new movies in Imax format.

The first of the five new Disney Imax movies will feature one of the industry's largest stars, Jim Carrey. He will play in an Imax production of "A Christmas Carol," which will be directed by Robert Zemeckis, the director of the highly successful "Polar Express" back in 2004, and be released late next year.

News Corp.'s (NYSE: NWS) Dr. Seuss' Horton Hears a Who! came in at number one over the weekend, according to early estimates at Boxofficemojo. The movie grossed about $45 million at domestic theaters. Even if that number changes a little, there's no chance that it will be knocked from the top spot, considering that Time Warner's (NYSE: TWX) caveman epic 10,000 B.C. is estimated to have grossed about $16 million, which was good for second position.

Seth Rogen, who is the new toast of Hollywood and who will probably try to weasel his way into a Tom-Hanks kind of career (i.e., steadily move away from goofy roles and get into some serious dramas), provided his voice to one of the characters, as did his "frat pack" buddies Steve Carell and Jonah Hill. Jim Carrey, of course, is the big name on the movie's credits, but believe it or not, I thought of Rogen first when thinking about this flick -- guess his brand equity is indeed on the rise. It's not a movie I'd necessarily see, but it had a pretty good marketing campaign behind it, so I can understand its success.