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With a $44.8 million day, Harry Potter and the Order of the Phoenix set a new record for Wednesday premieres. Twelve million copies of Harry Potter and the Deadly Hallows are flying off the presses of Scholastic Corp.'s (NASDAQ:SCHL) Scholastic Press in preparation for its release at midnight on July 21.

On Bloggingstocks, we usually talk about companies first, products second, but J. K. Rowling's Harry Potter series has flipped that upside down like Malfoy on the receiving end of a Hermione spell. The books and movies have a huge impact on the bottom line of companies such as Time Warner Inc. (NYSE:TWX), Scholastic Press, Amazon.com (NASDAQ:AMZN) and even eBay Inc. (NASDAQ:EBAY), and this summer's buzz is going to certainly help the year-end totals.

The question most of them will struggle with is, what next?

More Harry Potter news

Tom Barlow: The Harry Potter Finance Quiz
Gary E. Sattler: New York Times bestseller list leaves Harry Potter out
Tom Barlow: Harry Potter ending: A water cooler cheat sheet
Zac Bissonnette: With Harry Potter done, is it time for Scholastic to sell itself?
Tom Barlow: Rowling safeguards Potter empire
Zac Bissonnette: Is the last book the end of Potter mania?
Tom Barlow: Harry Potter and the Pots of Gold
Barry Summerlin: Harry Potter doesn't even need Muggle marketing
Julie Tilsner: Not even Harry can save bookstores from their fate
Peter Cohan: Harry Potter and the Pot of Gold
Tom Barlow: Harry Potter and the Deathly Hallows: Will Rowling kill off Harry?

Gallery: Everybody loves Harry Potter

Millions of loyal readersThe science???Would Harry Potter have sold off plastics?All Harry in your earHarry's knottiest problems

The Harry Potter magic turns film into gold originally appeared on BloggingStocks on Fri, 13 Jul 2007 15:45:00 EST. Please see our terms for use of feeds.

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