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U.S. automakers see lowest market share ever!

Posted Aug 1st 2007 7:10PM by Michael Fowlkes (RSS feed)
Filed under: Bad News, Industry, Consumer Experience, Competitive Strategy, Daimler (DAI), Ford Motor (F), General Motors (GM)

As painful at it may be to accept, July auto sales numbers are in, and for the first time ever, U.S. automakers captured less than 50% of market share last month. This afternoon July sales figures were posted, and in a harsh reality of the hard time American automakers are going through, the figures point to America's Big Three manufacturers accounting for only 49.7 percent of sales last month.

The "Big Three" American manufacturers are DaimlerChrysler (NYSE: DCX), Ford Motor Co. (NYSE: F), and General Motors (NYSE: GM). While today's numbers really shouldn't surprise too many people, it should serve as a nice wake-up call to all the above companies which have been struggling to keep up with their foreign rivals.

General Motors posted strong earnings yesterday, but as we pointed out, the one big area of weakness remains its sales in North America, where it once again posted another loss last quarter.

The only bright side is that American manufacturers were not the only companies that suffered from poor sales last month. Even the red hot Toyota Motor Corp. (NYSE: TM) saw a year-over-year decline of 7.4%.

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