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This post is part of our Ads Gone Bad series. Share your thoughts and memories of this ad in the comments, and be sure to check out our other posts on marketing gone wrong.
Verizon made an ad this summer showing a guy scaling a junkyard fence to get his hands on an LG Dare phone, only to run into two junkyard dogs -- chained and snarling pit bulls. Pit bull lovers didn't like the casual depiction of animal neglect and cruelty. Animal rights groups have been working for a long time to stop people from chaining up dogs in their yard, abusing them and generally using them as a street weapon.
Verizon at first insisted that it would keep running the ad. Then concerned dog owners got the People for the Ethical Treatment of Animals involved. PETA first tried to talk with Verizon and explain why the ad annoyed people: the dogs in the commercial had ears docked in a "fight crop" and pit bulls are the most abused breed of dogs.
Verizon refused to meet to discuss the situation, PETA says. So they put out an action alert. After Verizon got 7,000 e-mails from angry animal lovers, they took down the ad.
See other examples of Ads Gone Bad.
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