By the end of the year, Disney (NYSE: DIS) is going to ditch its mobile phone service. Basically, the company wants to rethink things.

Despite its mega brand, Disney realized that the competitive environment is extremely tough. Interestingly enough, it was last year that the company closed its ESPN mobile service (and took a charge for $30 million).

I talked to Daniel Neal, CEO and Founder of kajeet. His company has a popular cell service for kids. So how can this company succeed whereas mighty Disney has failed?

"At kajeet, we've set out to prove that there is a formula for success in focusing on a cell phone service for kids. Our singular focus is to super-serve our tween and teen customers with a totally customizable pay-as-you-go wireless service that addresses their unique mobile technology needs. Instead of building our own handsets, content or stores, We purposefully developed strong relationships with established partners that greatly appeal to our customers."

Or, perhaps a better approach for Disney is just to buy kajeet.

Tom Taulli is the author of various books, including The Complete M&A Handbook and The Edgar Online Guide to Decoding Financial Statements. He also operates DealProfiles.com.

While mobile is a large business, it's not easy for start-ups. Just look at Amp'd Mobile. Despite raising $360 million, the company went bust.

But that's not stopping Daniel Neal. He is a veteran of the tech world and has been thinking about creating a new-fangled mobile service since the mid-1990s. His idea is to create a cell service to meet the needs of kids.

Well, he has come a long way since then. Now, he is the CEO of fast-growing kajeet. The company recently snagged $36.8 million in venture capital. The investors include heavyweights like Draper Fisher Jurvetson Growth Fund, Bessemer Venture Partners, Fidelity Ventures, Gabriel Venture Partners and InterWest Partners.

Basically, kajeet has a pay-as-you-go cell service for kids. "People fail to realize that kids are very smart," said Neal, in a BloggingStocks.com interview. "Kids often know more about the options on a cell phone then their parents."