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Two weeks ago, Southwest Airlines Co. (NYSE: LUV) CEO Gary Kelly said that Southwest may miss its earnings targets due to fuel costs and weak revenue growth.

Yesterday, Kelly promised a number of changes to help improve upon the company's 34 straight years of profitability. He said that to compete, Southwest needs to make changes to create $1 billion in additional revenues over the next several years.

Among the changes are:

o. Seating: Southwest will more than likely drop their legendary open seating system. The company has been experimenting with assigned seating during recent months, and will announce its new boarding plan before the end of the year. The company may increase the price of aisle seats like some competitors previously have.

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Southwest Airlines: Just like everyone else originally appeared on BloggingStocks on Thu, 28 Jun 2007 18:30:00 EST. Please see our terms for use of feeds.

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