This post is part of our Battle of the Brands feature. Let us know which brand you prefer, and check out other Battle of the Brands posts.

Ahhhh... Kentucky Fried Chicken from the Colonel. Then it became KFC. Now it's Kentucky Fried Chicken again. Any way you slice it, they have some awfully good chicken and the most delicious gravy ever. Please don't tell me how many calories I'm eating or whether I'm next on the heart attack list thanks to all the fat.

Kentucky Fried Chicken is one of multiple restaurants under the Yum! Brands (NYSE: YUM) umbrella, which also includes Pizza Hut, Taco Bell, and Long John Silver's. The menu has changed a bit over the years, but the mainstay of KFC will always be the chicken dinners. You can currently get your chicken in original or extra crispy. Or you can choose the more modern chicken strips or popcorn chicken.

Popeye's Chicken, owned by AFC Enterprises (NASDAQ: AFCE), refers to itself as "New Orleans Chicken." With over 1,900 stores open at the end of 2007, Popeye's provides a little more variety in addition to the standard chicken meals. Of particular interest are the "Louisiana Legends," which include Creole, Jambalaya, Etoufee, and Smothered Chicken.

For a true chicken experience, I think KFC is the way to go. But if you prefer to spice it up and get a little New Orleans style food with your chicken, Popeye's is your brand of choice!

Vote in our poll for KFC or Popeye's as your preferred brand, and let us know in the comments why you love it.

Yum! Brands (NYSE: YUM) reported earnings last night, and while they weren't the stuff of bubble-like growth, I found them tasty enough. The top line grew by a tame 9% for fiscal 2007, while the bottom line expanded by a much healthier (did I actually use the word "healthier" in a post about Yum! Brands?) 15%, with earnings per diluted share rising to $1.68 versus $1.46 for fiscal 2006. You can thank growth in China, a lower tax rate, a reduction in share count due to buybacks, and that little thing that so many investors love but feels so un-American -- the weak greenback -- for the bottom-line performance.

I've never been to Taco Bell, there are no Pizza Huts in my area, and I only get KFC a few times a year (one of those times being Thanksgiving -- I kid you not, no turkey for me), but I think Yum! is an interesting company and its stock is one that long-term investors can feel comfortable looking at. In my opinion, its P/E is reasonable based on company guidance of $1.85 for 2008. In addition, operating cash flow for 2007 increased 20% to $1.6 billion.

Big caveat here is the dismal same-store performance experienced in the U.S -- system-wide comps were flat and company-wide comps declined 3%. Bad though that may be, I still have confidence in the value of the brands, and I believe that, in time, management will stumble upon new marketing campaigns to get the comps up. For now, investors can look positively upon the company's recent dividend history and the willingness of Yum! to purchase its own shares. With shares are off their highs and with the company's quarterly results of 44 cents per share beating analyst estimates yet again, you'll see why Yum! might indeed be worth a bit of diligence.

Yum! Analysts and investors alike eagerly gobbled up the first quarter earnings surprise for Yum! Brands (NYSE: YUM), sending the stock up 6%, to $66.91 as of late afternoon, an increase of $3.79. The shares were briefly over $69, an all-time high for the company. The 70 cents-per-share profit was a 14% increase from the year-ago quarter and six cents ahead of analyst consensus.

The favorable results are even more of a surprise given that Yum! has taken several hits with its brands this year, from a rat infestation at a combined Taco Bell/KFC restaurant in New York to a lawsuit over the E-coli outbreak of Q4 2006, and has yet to discover any benefit from the removal of trans fat at its KFC restaurants.

Despite all the world's concentration on the obesity epidemic, the rise in popularity of organic foods, and the general frowning-upon marketing of fast food and other unhealthy choices to children; it seems like a great time to be the owner of some fast food stock.

[Photo kanepsphotography.]

Arguably the most polarizing issue in American pop culture since Rachel and Ross, Sanjaya Malakar is loathed by millions, beloved by millions more, and ironically supported by Howard Stern and others hoping to summarily squash the six-seasons-old American Idol franchise in one fell swoop. But one thing is certain ... while the kid may not have the pipes of Melinda Doolittle, the charm of Chris Richardson, or the inventiveness of Blake Lewis, he is certainly a marketable commodity.

To this end, the president of KFC - a division of Yum! Brands (NYSE: YUM) - has made an offer to Sanjaya in an attempt to raise awareness of its KFC Famous Bowls. According to PostChronicle.com, a letter reportedly penned last week offers: "If you don a bowl hairdo during one of your next nationally televised performances, KFC will grant you a free lifetime supply of KFC Famous Bowls. We're sure America will be as 'bowled-over' by your take on this classic look as they are by our KFC Famous Bowls."