Readers of this space know that the investment bias is toward large-cap companies with demonstrated business models and who have a competitive advantage in established markets, preferably with a favorable, global trend as a support. And with the aforementioned in mind, Kimberly-Clark Corporation (NYSE: KMB) is worth a review.

In general, analysts expect a sales decline of 4-6% for KMB in FY2009, including a negative foreign currency effect. Kimberly is being hurt by both the recession -- which has prompted widespread belt-tightening by consumers -- and by increased competition. The First Call FY2009/FY2010 EPS estimates for KMB are $4.16 to $4.64.

Here are some highlights from this past week's earnings coverage from BloggingStocks:

• American Express Co. (NYSE: AXP) Q3 results were dragged down by charge-offs due to the recession.
• Apple Inc. (NASDAQ: AAPL) posted stronger-than-expected results due in part to iPhone sales.
• Boeing Inc. (NYSE: BA) posted a bigger-than-estimated earnings decline due in part to the strike.
• Coach Inc. (NYSE: COH) reported Q1 earnings that were in line with Wall Street expectations.
• Freeport-McMoRan (NYSE: FCX) Q3 results fell more than expected due to lower copper prices.
• Kimberly-Clark Corp. (NYSE: KMB) edged past estimates but felt the squeeze from exchange rates.
• McClatchy Co. (NYSE: MNI) reported dismal Q3 results as advertising revenues dry up.
• Microsoft Corp. (NASDAQ: MSFT) posted solid Q1 results but offered conservative guidance.
• New York Times Co. (NYSE: NYT) reported awful earnings and announced that it might cut its dividend.
• Philip Morris International Inc. (NYSE: PM) topped profit estimates and maintained its guidance.
• RadioShack Corp. (NYSE: RSH) better-than-expected results were driven by sales of digital TV converters.
• Sun Microsystems Inc. (NASDAQ: JAVA) warned of a Q1 loss and acquisition-related charges.
• Texas Instruments Inc. (NYSE: TXN) missed estimates due to slowing mobile phone sales.
• United Parcel Service (NYSE: UPS) reported better-than-expected Q3 earnings.
• Yahoo! Inc. (NASDAQ: YHOO) earnings tumbled in Q3 and it announced layoffs.

For more earnings highlights from this week, see Amazon, McDonald's, Mattel, Pfizer, AT&T, Sony and others.

Watch for upcoming quarterly reports from Verizon (NYSE: VZ), Estée Lauder (NYSE: EL) , US Steel (NYSE: X), Aetna (NYSE: AET), Procter & Gamble (NYSE: PG), Qwest (NYSE:Q), Comcast (NASDAQ: CMCSA), Kellogg (NYSE: K), Kraft Foods (NYSE: KFT), MetLife (NYSE: MET), Moody's (NYSE: MCO), Office Depot (NYSE: ODP), Avon (NYSE: AVP), CBS (NYSE: CBS), CVS Caremark (NYSE: CVS), Sun Microsystems (NASDAQ: JAVA), Eastman Kodak (NYSE: EK), Motorola (NYSE: MOT), Exxon Mobil (NYSE: XOM), Chevron (NYSE: CVX), Washington Post (NYSE: WPO).

Visit AOL Money & Finance for more earnings coverage.

Wall Street's optimism in last week's preview about the earnings of tech stocks wasn't misplaced, as there were many more positive surprises than negative ones among the stocks we looked at. This week will bring plenty more data for investors in and watchers of the sector to mull over. Apple Inc. (NASDAQ: AAPL), AT&T Inc. (NYSE: T), and Microsoft Corp. (NASDAQ: MSFT), for example, are expected by analysts surveyed by Thomson Financial to post modest earnings gains from a year ago, to $1.11 per share (on $8.1 billion in sales), $0.72 per share (on $31.3 billion in sales), and $0.47 per share (on $14.8 billion in sales) respectively. All three of these companies ended the week closer to their 52-week lows than highs, and analysts on average consider them each a buy.

Here's a look at some of the week's biggest expected earnings gainers and decliners in the sector:

• Baidu.com Inc. (NASDAQ: BIDU): $1.25 per share (+44.0%) on revenues of $134.7 million (+103.2%)
• Broadcom Corp. (NASDAQ: BRCM): $0.44 per share (+38.6%) on revenues of $1.3 billion (+33.8%)
• QLogic Corp. (NASDAQ: QLGC): $0.31 per share (+29.0%) on revenues of $170.0 million (+21.2%)
• FLIR Systems Inc. (NASDAQ: FLIR): $0.32 per share (+28.1%) on revenues of $275.2 million (+44.0%)
• Juniper Networks Inc. (NASDAQ: JNPR): $0.30 per share (+26.7%) on revenues of $927.4 million (+26.2%)
• Waters Corp. (NYSE: WAT): $0.75 per share (+17.3%) on revenues of $391.6 million (+11.1%)
• Flextronics International Ltd. (NASDAQ: FLEX): $0.29 per share (+17.2%) on revenues of $8.7 billion (+57.3%)
• EMC Corp. (NYSE: EMC): $0.19 per share (+10.5%) on revenues of $3.7 billion (+12.9%)

Was the optimism observed in last week's preview post rewarded? Well, as it turned out there were few negative surprises from the companies listed there, really just Advanced Micro Devices Inc. (NYSE: AMD) and narrow misses from Google Inc. (NASDAQ: GOOG) and Microsoft Corp. (NASDAQ: MSFT).

Again this week, in a list of earnings expectations for some prominent companies in a variety of sectors, we see an apparent optimism. That is, analysts are anticipating more earnings growth than earnings declines.

Analysts surveyed by Thomson Financial expect the following companies to report a rise in earnings when compared to the same period of the previous year.

• Newmont Mining Corp. (NYSE: NEM): $0.48 EPS (50.0%) on sales of $1.5 billion (+15.7%)
• Amazon.com Inc. (NASDAQ: AMZN): $0.26 EPS (26.9%) on sales of $4.0 billion (+37.1%)
• Caterpillar Inc. (NYSE: CAT): $1.54 EPS (19.5%) on sales of $12.7 billion (+11.7%)
• McDonald's Corp. (NYSE: MCD): $0.86 EPS (17.4%) on sales of $5.9 billion (-1.5%)
• ConocoPhillips (NYSE: COP): $3.41 EPS (15.0%) on sales of $198.6 billion (+319.3%)
• Apple Inc. (NASDAQ: AAPL): $1.08 EPS (14.8%) on sales of $7.4 billion (+36.0%)
• Halliburton Co. (NYSE: HAL): $0.68 EPS (11.8%) on sales of $4.3 billion (+13.7%)
• Texas Instruments Inc. (NYSE: TXN): $0.46 EPS (8.7%) on sales of $3.4 billion (-1.1%)
• Yahoo Inc. (NASDAQ: YHOO): $0.12 EPS (8.3%) on sales of $1.4 billion (+10.5%)
• AT&T Inc. (NYSE: T): $0.76 EPS (7.9%) on sales of $31.2 billion (+5.7%)
• PepsiCo Inc. (NYSE: PEP): $1.02 EPS (7.8%) on sales of $10.5 billion (+9.4%)
• Anheuser-Busch Companies Inc. (NYSE: BUD): $0.93 EPS (6.5%) on sales of $4.7 billion (+4.2%)
• Pfizer Inc. (NYSE: PFE): $0.54 EPS (22.2%) on sales of $11.5 billion (+3.5%)
• 3M Co. (NYSE: MMM): $1.35 EPS (8.9%) on sales of $6.7 billion (+9.0%)
• Merck & Co. (NYSE: MRK): $0.83 EPS (1.2%) on sales of $6.0 billion (-1.2%)

Kimberly-Clark (NYSE: KMB) shares are falling today after the company lowered its second-quarter and full-year outlook well below analysts' expectations yesterday evening. The company said inflation costs would reach $900 million, double the company's original estimate. If you think this stock won't be rising too far in the coming months, then it could be a good time to look at a bearish hedged play on KMB.

After hitting a one-year high of $71.16 in October, the stock has hit a new one-year low of $50.42 today. This morning, KMB opened at $54.25. So far today the stock has hit a low of $50.42 and a high of $57.68. As of 12:50, KMB is trading at $55.87, down $2.93 (-5.0%). The chart for KMB looks neutral and slightly improving while S&P gives KMB a positive 4 STARS (out of 5) buy rating.

For a bearish hedged play on this stock, I would consider an October bear-call credit spread above the $60 range. A bear-call credit spread is an options position that combines the purchase and sale of call options to hedge risk in case the stock doesn't do what you think but still leverage nice returns. For this particular trade, we will make a 14.9% return in three months as long as KMB is below $60 at October expiration. Kimberly-Clark would have to rise by more than 7% before we would start to lose money. Learn more about this type of trade here.

MOST NOTEWORTHY: Invesco, Kimberly Clark and Crawford & Company were today's noteworthy initiations:

• Jefferies finds Invesco (NYSE: IVZ) compelling given the company's focus on expense control, strong cash flow characteristics, and attractive valuation. Shares were assumed with a Buy rating and $33 target.
  
• Caris started Kimberly Clark (NYSE: KMB) with a Below Average rating and $58 target. The firm believes consensus estimates may be too high given the high cost of commodities.
  
• Suntrust started Crawford & Company (NYSE: CRDB) with a Buy rating and $8 target, and believes the company is at the "front end" of a turnaround in operations.

OTHER INITIATIONS:

• Bernstein initiated Energizer Holdings (NYSE: ENR) with an Outperform rating and $100 target.
  
• BMO Capital assumed Range Resources (NYSE: RRC) with an Outperform rating and $85 target.
  
• Intrepid Potash (NYSE: IPI) was started with a Sell rating and $40 target at Soleil.

This post is part of our Battle of the Brands feature. Let us know which brand you prefer, and check out other Battle of the Brands posts.

In the world of diapers, try as other brands might to gain a foothold, it is really a Pampers vs. Huggies world.

Pampers, made by Procter & Gamble (NYSE: PG) has been the market share winner for decades and is P&G's top global brand. But Huggies, made by Kimberly-Clark (NYSE: KMB) has made significant inroads thanks to frequent discounts.

Consumer Reports estimates parents will spend between $1,500 and $2,000 on disposable diapers before their child is potty trained. With that kind of investment, many parents have strong views about which brand is best. Leakage control and rash prevention are the main criteria. Consumer reports rates Pampers (both its Cruisers and Baby Dry brands) higher than Huggies, mainly due to Pampers' superior leakage prevention.

Baby blogs also seem to favor Pampers over Huggies. And in my experience, I do think of Pampers as the "premium" and was surprised that when I actually checked price tags in my local drug store this week, found that they were priced exactly the same.

For my diaper dollar, I don't see much of a difference between the two. I'm all for changing the baby more often and buying a cheaper diaper. If you really put the diapers to the test with, say an eight-hour day at the playground without a change, you might find a difference. But my priority is to spend as little time and money diaper shopping as possible. Costco stocks Huggies in bulk, so that's what we have now.

MOST NOTEWORTHY: Corinthian Colleges, MSC Industrial and HBOS Plc were today's noteworthy downgrades:

• Piper downgraded shares of Corinthian Colleges (NASDAQ: COCO) to Neutral from Buy as they expect the company to face difficulty maintaining Title IV lending at its high default rate schools.
  
• Jefferies downgraded shares of MSC Industrial (NYSE: MSM) to Hold from Buy on valuation, as there is not enough upside to their $50 target to maintain a Buy rating
  
• Credit Suisse lowered HBOS Plc (OTC: HBOOY) to Underperform from Neutral to reflect the weakening housing and mortgage environment.

OTHER DOWNGRADES:

• Salesforce.com (NYSE: CRM) was cut to Market Perform from Outperform at Bernstein.
  
• B. Riley lowered Iomega (NYSE: IOM) to Neutral from Buy.
  
• Goldman downgraded Bare Escentuals (NASDAQ: BARE) and Procter & Gamble (NYSE: PG) to Neutral from Buy and Kimberly-Clark Corp. (NYSE: KMB) to Sell from Neutral.

MOST NOTEWORTHY: Kimberly Clark (KMB) and Amazon.com (AMZN) topped today's most notable upgrades:

• Prudential upgraded Kimberly Clark (NYSE: KMB) to Overweight from Underweight with an $80 target, reflecting lower commodity prices.
  
• Stifel upgraded Amazon.com (NASDAQ: AMZN) to Buy from Hold with a $44 target, noting that Amazon is entering an operating leverage cycle and usually performs well in such environments.

OTHER UPGRADES:

• Cowen considered bebe Stores's (NASDAQ: BEBE) risk/reward to be favorable at these levels, upgrading shares to Overweight from Neutral.
  
• Prudential upgraded shares of Citigroup Inc (NYSE: C) to Overweight from Neutral.
  
• Cardinal Health (NYSE: CAH) was upgraded to Overweight from Equal-Weight at Morgan Stanley.

Analyst summaries provided by TheFlyOnTheWall.com (subscription required).

MOST NOTEWORTHY: Pfizer (PFE), Anheuser-Busch (BUD) and the Trucking Sector top's today's extensive list of downgrades.

• Pfizer, Inc. (NYSE:PFE) was downgraded by UBS to Neutral from Buy. The firm cited increased risks to the drug-makers' outlook.
• UBS also downgraded Anheuser-Busch Companies, Inc. (NYSE:BUD), citing weaker volumes and pricing expectations for the next six months.
• Wachovia downgraded the Trucking Sector to Underweight from Market Weight citing weakening fundamentals. Within the sector, Wachovia downgraded
  • Arkansas Best Corporation (NASDAQ:ABFS), Heartland Express Inc (NASDAQ:HTLD), Swift Transportation Co, Inc. (NASDAQ:SWFT) and US Xpress Enterprises, Inc. (NAsdAQ:XPRSA) to Underperform from Market Perform,
  • and Knight Transportation, Inc. (NYSE:KNX) to Market Perform from Outperform.

OTHER DOWNGRADES:

• JP Morgan downgraded three International Airline companies on concerns of capacity growth in 2007:
  • Gol Linhas Aereas Inteligentes SA (NYSE:GOL) and TAM SA (NYSE:TAM) to Neutral from Overweight,
  • and Copa Holdings SA (NYSE:CPA) to Underweight from Neutral.
• Citigroup downgraded Kimberly Clark Corp. (NYSE:KMB) to Sell from Hold, citing valuation and near-term earnings concerns.
• Finally, Kaufman Brothers downgraded Electronic Arts, Inc. (NAsdAQ:ERTS) and THQ Inc (NASDAQ:THQI) to Hold from Buy on valuation.

Analyst summaries provided by TheFlyOnTheWall.com (subscription required).