Kodak's announcement today is evidence that sentimentality is dead in 21st century business.
The film world has, after all, been moping since Polaroid stopped producing its iconic instant camera film in early 2008 (take heart, Polaroid fans, "The Impossible Project" is working to reinvent instant film in an old Polaroid factory in the Netherlands). But today Eastman Kodak (NYSE: EK) said it was halting production of the complex-yet-storied Kodachrome film, immediately. Not only does the product make up less than 1% of its worldwide still-picture film sales; it's extraordinarily expensive to produce.
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