This post is part of our Big Company, Small Town series, featuring large companies and the small towns in which they are headquartered.

"It is a place where simple things, done well, will never be out of style." Those are the words of Walter Kohler, Sr., as he envisioned the creation of one of the first planned communities to be built in this country. In 1913, Kohler Company initiated its plan to move its manufacturing operations from Sheboygan, Wisconsin, onto a tract of countryside farmland it purchased for its new industrial complex.

The village of Kohler slowly took shape around the company's industrial complex. It featured all the necessities for fulfilling community life. Single and two family homes were constructed, utilizing lumber from the Paine Lumber Company in Oshkosh. The village included a proper school, a village hall and dormitory housing for unmarried workers. During this time, Kohler Company established itself as a world leading supplier of plumbing products.

When Walter Kohler, Sr., was shaping the vision for his company town, he visited garden cities across the globe and incorporated the desire for natural beauty into his plans. Working with the Olmsted Brothers, designers of New York's Central Park, Kohler made a 50-year plan to provide gardens and green spaces within the new company village. Kohler's second 50-year plan for green space was then established under the guidance of The Frank Lloyd Wright Foundation. The result of this careful oversight has been the creation of a village with deep respect for its natural surroundings and which is laced with gardens of beauty.

I'm pregnant, with my third child, and the ultrasound gods did not smile upon me. So whereas I was able to select my previous sons' names (Everett, a family name, and Truman, a presidential name that was distinguished by being both unusual and easily pronounceable) by the time I hit five months, with this baby, I'm lost in a sea of uncertainty -- and I only have a little more than two months to go. I have a girl's name, but for boys, what to do?

So, I've been Googling. A friend suggested "Miles" and "Lowell" and (when paired with my husband's name) I quickly eliminated "Miles Hanson" as far too popular, so much so that it appeared on an IRS publication. Ick. And this is the top result for "Lowell Hanson" ... hmmm. While I ultimately discarded "Lowell" for other reasons, the Google factor was definitely in there.

When other bloggers read the Wall Street Journal's report on baby name Googling, they showed a bit of skepticism; Brian White didn't really believe that brands are competing with baby names, while Marc Perton thought Googling for unique names was, most importantly, not a good SEO strategy.

Haha. When I saw the article I just Googled "Kohler Hanson." Hmm... not bad...

If you have any good ideas, by all means, send 'em my way. You might want to Google first.