Ahead of the pre-determined deadline, Kraft (KFT) decided to launch its formal offer for U.K.-based chocolate maker Cadbury (CBY). KFT announced that the cash-and-stock bid is worth $16.46 billion (9.8 billion pounds) or 717 pence per U.K.-listed CBY share.

At that rate, KFT said the bid is 37% higher than CBY's July 3 close. KFT added that no other potential buyer has declared interest in CBY. KFT is offering CBY shareholders $5 in cash and 0.26 share in KFT. For each American CBY share, KFT is offering $20 cash and 1.04 shares.

Kellogg Company (NYSE: K) didn't need a hearty breakfast to get its stock going today (although I'm sure it had one anyway). All it needed was a reasonably healthy earnings report. Judging by how the stock is performing, I think the company got one.

For the third quarter, Kellogg saw flat sales growth. However, take out currency effects and acquisitions, and you've got a 3% expansion rate on the top line. Well, that isn't so robust, either, but let's head to the bottom line. Earnings per share came in at 94 cents, representative of a 6% increase. Not so bad, and according to Mark Fightmaster's preview, that was a dime better than what analysts wanted to see.

Hershey (NYSE: HSY) had a more than acceptable third quarter in terms of bottom-line growth, but it looks like the market couldn't care less. As I write this, shares of the candy company are trading down 4.4% in the afternoon session, on extremely sweet volume (and by sweet, I mean bad).

On an adjusted basis, Hershey increased per-share profit by 14% to 73 cents. According to Earnings.com, analysts were only expecting 67 cents per share. Hey, what's going on? The Dow and the S&P 500 are in the green, and the NASDAQ is only down slightly. Shouldn't investors be happy with results like these?

Kraft Foods (NYSE: KFT) is turning into a "frugal consumer" play, which is why I'm reiterating my Buy rating for the company, first recommended on July 13, 2009, at a price of $26.88.

Kraft will benefit from the now-established "frugal consumer" trend, whereby Americans save more and eliminate needless, optional purchases. Included in the above will be more meals consumed at home per month, which is good news for food company Kraft.

ConAgra Foods (NYSE: CAG) issued Q1 numbers on Tuesday. The market wasn't too impressed by them, but they weren't bad, actually. Net sales were lackluster, I'll admit. They dropped about 3%. Earnings per share from continuing operations, on the other hand, really shined. They increased well over 60% to 38 cents. Net income from continuing operations on a dollar basis soared over 50%.

Even better, that 38-cents-per-share statistic was firmly ahead of Wall Street expectations. According to our earnings preview, analysts were looking for 34 cents per share.

"The Dogs of the Dow strategy has a long-term history of outperforming the Dow Jones average," notes technical expert Gerald Appel.

In his Systems & Forecasts, he explains, "The theory is that the highest yielding stocks are undervalued and should have the greatest change of appreciating." Here, he reviews the five highest yielders.

"In calculating a formal track record for the strategy, dividend yields are ranked on the last trading day of each year. However, there is no reason why you are limited to ranking stocks only at the end of the year.

"The current market climate appears favorable for using this strategy to garner investment income, since market risk appears below normal and investment income is getting hard to come by.

Earlier today, the Street was abuzz with rumors that Kraft Foods (NYSE: KFT) was investigating the sale of brands such as Maxwell House and Oscar Mayer in order to raise capital to up its Cadbury (NYSE: CBY) bid to something a little bit sweeter (and one the confectionery giant might not reject).

Kraft responded to the rumors saying they were just that - unfounded conjecture - and noted that it would not in fact need to ditch hot dogs and coffee for creme eggs and Trident gum. A spokeswoman for the company told Reuters "The financing for this proposal does not require any divestitures." So where did these rumors get started, anyway? Is Kraft protesting too much?

Campbell Soup (NYSE: CPB), a familiar name at the supermarket, reported Q4 earnings on Friday. The top line wasn't so hot as sales declined 11%. There were a few factors to consider with that decline, including currency translation and the issue of there being an extra week in the previous year's comparable quarter. I'm pretty satisfied with the context management provided for the challenged revenue. Also, sales essentially matched expectations, according to our earnings preview, which isn't so bad. The bottom line, however, deserves more than a passing grade. Adjusted earnings per share from continuing operations increased 15% to 30 cents, beating estimates by four pennies.

I like it. Furthermore, I enjoyed that adjusted per-share profit for the full fiscal year also beat forecasts. And you should take a look at the adjusted gross margin for both the quarter and the 12-month period. Campbell's management was able to expand the metric, a feat indicative of efficiencies and pricing strategies, according to the press release.

Mergers and acquisitions are hitting the headlines. Walt Disney Co. (NYSE: DIS) just bought Marvel Entertainment for $4 billion. The biggest one recently is the Kraft Foods (NYSE: KFT) bid for Cadbury's at $16.73 billon. It wasn't accepted, but that doesn't mean it won't eventually happen. And Hershey Co (NYSE: HSY) certainly isn't going sit idly by and watch what happens. It may have ideas of its own for Cadbury.

You may think these big deals have no connection to your stocks since you don't own them. But you're wrong. This M & A activity has a very positive influence on all stocks, directly and indirectly. The more mergers there are, the better the stock market will do.

Campbell Soup Co. (NYSE: CPB), whose brands also include Pace, Pepperidge Farm, Prego, and V8, is scheduled to discuss its fiscal fourth-quarter 2009 results Friday in a conference call at 10:00 AM ET. You can catch the webcast of the call at the company's website.

For the three months that ended in July, analysts surveyed by Thomson Reuters expect the Camden, N.J.-based company to report that its earnings that are about the same a year ago, $0.26 per share. For the full year, the forecast is for a profit of $2.17 per share, up 3.7% from a year ago.

U.S. stock futures climbed significantly higher Tuesday morning as investors returned from a long holiday weekend to digest news that Cadbury rejected an unsolicited bid of $16.7 billion from Kraft Foods (KFT).

Deal news always perks up markets, especially with large deals that could get larger. Kraft (KFT) has offered to buy Cadbury at a 31% premium to what mounts to $16.75 billion. Cadbury shares shot up more than the premium, indicating a sweetened bid is expected to come soon from Kraft or other players such as Hershey (HSY), Nestle or PepsiCo (PEP). Some expect Cadbury to eventually fetch $21-22 billion.

Over the past year, M&A has been on a starvation diet. Then again, with a terrible recession and credit crunch, what do you expect?

Yet, while it is still toot soon to tell, there are signs that things are beginning to improve. Just look at what's cooking between Kraft Foods (NYSE: KFT) and Cadbury (NYSE: CBY). Both global giants are involved in, well, an M&A food fight.

Del Monte Foods (NYSE: DLM), a supermarket brand whose colleagues include ConAgra (NYSE: CAG) and Kraft (NYSE: KFT), was way up in afternoon trading. When a stock like Del Monte gains 9% on great volume, you know something big must have happened. Well, it was the company's fiscal Q1 results that made investors want to buy today. After checking over the news, I can honestly say that I see the market's point.

Sales increased 12% during the quarter, and earnings from continuing operations calculated out to 30 cents per share, a huge improvement over the loss observed in the comparable period. According to Earnings.com, Wall Street was only looking for a measly four pennies for the bottom line.

The J.M. Smucker Company (NYSE: SJM), a food manufacturer famous for its jelly and baking products, reported a great first quarter on Friday. Adjusted earnings per share increased 12% to 92 cents. According to Reuters, management was able to beat expectations by a whopping 12 cents.

This is quite impressive given the fact that an analyst quoted by Reuters believes that more people eating at home are helping to fuel Smucker's success. I say this because, if people are deciding to dine at home more often, they are most likely doing so because of the recession.

H.J. Heinz Company (NYSE: HNZ), a food company that shares space at the supermarket with products from Kraft Foods, Inc. (NYSE: KFT), ConAgra (NYSE: CAG), and Campbell Soup (NYSE: CPB), issued first-quarter data on Thursday. Even though the effect of currency translations continues to put a cloud over the top-line performance, management did end up beating earnings expectations.

Net sales came in flat, and net income was 67 cents per share. Analysts were expecting 5 cents less, according to Earnings.com. Shareholders should be happy about that. When I covered Heinz's last quarter, I noted that expectations were essentially beat by a penny.