
The Kroger Co. (NYSE:
KR), currently the largest independent grocery chain in the U.S., seems to be competing head-to-head with the likes of Wal-Mart Stores Inc. (NYSE:
WMT) Supercenters with
plenty of aplomb recently. The chain said that lower prices and increased customer service led to a 36% rise in profits from 2005 to 2006.
According to Kroger chairman David B. Dillon this week, the chain made changes in the face of 125 Wal-Mart Supercenters that opened up across the U.S. in 2006. The strategy must have worked based on how quickly it was implemented and Kroger's share price bumped to a 52-week high of $26.69 just this week as a result. Additionally, Kroger reported a 2006 EPS of $1.54 per diluted share -- up from $1.31 in 2005.
When Kroger's chairman stated that "The gains we have made in market share throughout the year indicate that Kroger continues to compete effectively in this challenging environment," I have to agree. Both Target Corp. (NYSE:
TGT) in discount merchandise / grocery and Kroger in grocery competed very well in 2006 against retail behemoth Wal-Mart, with both chains delivering very decent same-store sales growth within 2006's final numbers.
A bombshell that I've written on many times (and have talked about to countless people) was confirmed by Kroger chairman Dillon, who stated that Kroger's strong same-store sales came from lower prices and consumers apparently turning away from independent grocers to shop at a neighborhood Kroger.