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Viacom sets its eye on box-office fortune

Viacom (NYSE: VIA) scored over the weekend at the domestic box office. Ever since I saw the trailer for the movie Eagle Eye back in the summer, I had a feeling this was going to turn out to be a hit. According to Boxofficemojo, the thriller took in $29 million since opening on Friday as of early estimates.

In fact, I can't understand why Eye wasn't placed in a summer slot. I suppose there are some legitimate reasons, such as the density of releases during the season, but this one begged to be competing in the busy time period. Steven Spielberg served as executive producer on this one, and Viacom's Paramount distributed it on behalf of the DreamWorks brand. Of course, Spielberg and DreamWorks will be departing from the Viacom fold, perhaps heading to General Electric's (NYSE: GE) Universal to set up a distribution deal.

Coming in second was Time Warner's (NYSE: TWX) Nights in Rodanthe. It was a distant second at an estimated $13.5 million. Got to be honest, I didn't hear of this movie before I started writing this piece. Sony's (NYSE: SNE) Lakeview Terrace was in third place with $7 million. Last week, Sony was on top with that picture.

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