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Carol Tavris and Elliot Aronson in their book Mistakes Were Made describe what they call "cognitive dissonance," the engine that drives self justification. They believe that humans produce an energy to justify their actions and decisions. In the case of wrong decisions, cognitive dissonance is a state of tension produced by two ideas, attitudes, or beliefs that are inconsistent. The tension becomes so great that we must find a way to reduce it.

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Why do some investors keep losing money? originally appeared on BloggingStocks on Thu, 19 Mar 2009 16:20:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>carol tavrisCarolTavriscognitive dissonanceCognitiveDissonanceelliot aronsonElliotAronsonlearn from your investing mistakesmistakes were madeMistakesWereMadeThu, 19 Mar 2009 16:20:00 EST