For the purposes of this examination, let's set aside the fact that you can find reliable clinical research that shows that tobacco smokers cost the insurance industry less over their lifetimes than svelte nonsmokers do. This is simply due to the fact that we tend to die sooner. But that's a matter of insurance industry/government/pharmaceutical hijinx, to possibly discuss another time.

That aside, the item I'm bringing forward today is how the issue of lying smokers should be pursued by Whirlpool Corp.(NYSE: WHR). I'll not take issue against Whirlpool's insurance plan demanding a different level of premium payment from smokers. I'll not take issue against Whirlpool asking smokers to document their participation in the addiction. I'll not take issue against Whirlpool taking action against smokers who lied when claiming that they don't smoke. What I do argue against is the ludicrous notion that Whirlpool employees have turned on one another. It appears that's what the company expects us to believe.

Whirlpool management wants you to believe that they had 39 instances of one employee reporting another for serving their nicotine addiction in violation of what should be a confidential declaration of status. Whirlpool expects you to believe that these company "rats" know which smokers lied on their paper work and which didn't. Whirlpool expects you to believe that all policy violators are of hourly status and that violations by management staff either don't exist or aren't yet worth pursuing. Whirlpool expects us to believe that the company itself wasn't at the root of this all.

I think Crocs Inc. (NASDAQ: CROX) wants you to consider the deeper story behind George W. Bush being photographed wearing Crocs beach shoes. Does he think they're stylish? I don't suppose he gives much thought to style. Does he find them comfortable? If he was after strict comfort, a cross trainer from Nike Inc. (NYSE: NKE) would do a better job on pavement. Is he giving a friendly endorsement opportunity to his buddy Rick Sharp? That's probably the gist of it, but wait, there's more. Think just a little bit deeper to the true message that was sent by President Bush wearing those shoes.

The Crooks and Liars blog reports that President Bush's approval rating is at 29%, its lowest point ever. I don't put much stock in polls, I never did, and I never will. The reason being that no matter how unbiased a polling organization claims to be, poll numbers can be very easily manipulated. Even something as simple as the time of day that opinions are solicited can seriously change outcomes, but that's not what I want to bring to you.

The matter is simply this: If President Bush was as widely disliked as the left-wing, mainstream media would like you to believe he is, do you really think that Rick Sharp would have put those shoes on him? The wearing of Crocs by George W. Bush was as much an endorsement of that man by a hip and young company as it was an endorsement of those shoes. The leftist spin-meisters can tell you all they want about how the nation hates Bush, but the fact of the matter is this: A flourishing retailer doesn't generally present its product with the use of disliked individuals.

You didn't see Crocs on the feet of Jack Kevorkian as he left prison, did you?