In the spirit of Valentine's Day, Beth Gaston Moon, an analyst from Schaeffer's Investment Research, reviews a trio of companies that are poised to benefit from the sentiments surrounding the annual lovers' holiday.

Here, she looks at Tiffany & Co. (NYSE:TIF), with its coveted blue boxes; online jewelery retailer, Blue Nile (NASDAQ:NILE); and Limited Brands (NYSE:LTD), with its Victoria's Secret line.

The analyst explains, "The traditional robin-egg blue color of Tiffany & Co. is instantly recognizable, particularly among those with especially generous mates. The luxury retailer has been pointed skyward since early August, tacking on more than 40% and hitting a new 52-week high above the support of its 10-week moving average."

As a contrarian, she adds, "On a sentiment front, TIF could be in the midst of a short-covering rally. Last month, the number of TIF shares sold short dropped 12% as frustrated bears moved toward the exits.

"Nearly 7% of the stock's float remains shorted, however, amounting to a short-interest ratio of about seven days to cover. A continued 'short squeeze' could supply TIF with additional buying momentum. The March 40 call looks like an appealing, though slightly aggressive, play at this juncture."