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Ratatouille's boffo boxoffice still looks a little mousy

Apparently not everyone is as unsettled as I am by the story of a rodent cooking meals at a restaurant, his grubby little hands all over the oregano. The cartoon Ratatouille claimed the top spot in the North American box office this week, selling $47.2 million in tickets.

While Entertainment Weekly noted that the unlikely pairing of the feel-good family film with the fourth installment of the Die Hard series was "just the right ingredients to bring the box office back to life," CNNMoney.com reports that Ratatouille's opening was "the lowest ... for a Pixar movie in nine years." The film's receipts failed to live up to expectations, which were in the $50 million to $65 million range ahead of the opening weekend.

Pixar -- A ground-breaking animation company founded by Steve Jobs, was acquired by The Walt Disney Company (NYSE: DIS) last year for $7.4 billion. It has released eight full-length animated feature films, beginning with Toy Story in 1995. The studio's previous release, Cars, banked $60.1 million in its opening weekend a year ago, earning $244 million domestically by the end of its run.

Continue reading Ratatouille's boffo boxoffice still looks a little mousy

Starbucks setting a new trend by promoting movies for a cut of the action?

Yesterday we learned that Starbucks (NASDAQ: SBUX) is taking another shot at the movie promotion business by pushing (for a cut of the action) the National Geographic movie "Arctic Tale." Starbuck's initial effort, last year's "Akeela and the Bee," had indifferent results.

While most of the big releases for 2007 already have commercial tie-ins, I thought about other companies that might make money by offering some targeted marketing. Perhaps

And, as a special subscriber gift offer promotion,

  • The Wall Street Journal (Dow Jones, NYSE: DJ) -- Citizen Kane

Symbol Lookup
IndexesChangePrice
DJIA-154.4810,309.92
NASDAQ-37.612,138.44
S&P 500-19.141,091.49

Last updated: November 27, 2009: 06:08 PM

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