Welcome to Media World, my new weekly column, which will cover the highs and lows of today's media. I am, as they say, platform agnostic, meaning that I expect to offend both the mainstream and new media. I look forward to your feedback.
For my first column, I'd like to direct your attention to Citizen K Street, a 27-part series the Washington Post Co. (NYSE:WPO) is running on the Web site of its flagship paper about the rise of Washington lobbyist Gerald S.J. Cassidy. I'm sure the series, which was a herculean effort, will win all sorts of awards as these sorts of projects usually do.
But it's 27 parts. Who has the time to devote to reading a newspaper series that last that long about any topic? Is anything worth that degree of fuss?
One person who doesn't think so is Cassidy. In his blog, he seemed stunned by attention he's gotten from the Post. "There are so many other issues that face our country that are much more deserving of this attention." he writes.
Don't buy the false modesty.
Lobbying is plenty important, particularly in light of the Jack Abramoff scandal. It's also a huge business in Washington as Post Associate Editor Robert Kasier, who wrote the series, pointed out to me.
But I wonder whether Citizen K Street will only appeal to the most passionate of political junkies, the types of people who watch C-Span instead of "American Idol." Kaiser, who has been at the Post for 43 years, doesn't know either.
"I can't say I am sure we will have a huge audience," he said. "We are asking people to do something that they are not used to doing."