MOST NOTEWORTHY: Shutterfly, Inc (SFLY), Marvel Entertainment, Inc (MVL), National CineMedia, Inc (NCMI) and Wal-Mart Stores (WMT) were some of today's noteworthy initiations:

• Cantor sees significant opportunities for growth at Shutterfly Inc (NASDAQ: SFLY), driven by new business lines, international expansion and new products, among other things, and started SFLY Shares with a Buy rating.

• Stifel initiated Marvel Entertainment (NYSE: MVL) with a Buy rating and believes the impending film slate provides a long-term growth opportunity and serves as a catalyst.

• Thomas Weisel started National CineMedia Inc (NASDAQ: NCMI) with an Overweight rating, as the firm still believes the company is among the fastest-growing, ad-supported media companies in the U.S. given its ownership in NCM LLC, which has established a leadership position in the cinema advertising market.

• FTN Midwest started Wal-Mart Stores Inc (NYSE: WMT) with a Neutral rating.

OTHER INITIATIONS:

• Jefferies started Conexant Systems, Inc (NASDAQ: CNXT) with a Hold rating.

• Wachovia initiated NYMEX Holdings, Inc (NYSE: NMX) with an Outperform rating.

• Goldman Sachs started LSI Corp (NYSE: LSI) with a Neutral rating.

• Citigroup started Kroger Co (NYSE: KR) with a Buy rating.

• Stein Mart, Inc (NASDAQ: SMRT) was initiated Morgan Joseph with a Buy rating.

• Citigroup started Time Warner Cable (NYSE: TWC) with a Hold rating based on valuation.

Analyst summaries provided by TheFlyOnTheWall.com (subscription required).

MOST NOTEWORTHY: Callaway Golf Co (ELY), Genentech, Inc (DNA), LSI Logic Corp (LSI) and Evergreen Solar, Inc (ELSR) were today's more notable initiations.

• Merriman initiated Callaway Golf Co (NYSE: ELY) with a Buy rating and believes new management could get the company back on track.
  

• Genentech (NYSE:DNA) was initiated at Prudential with a Neutral rating and $92 target. The firm believes the lack of a new product launch before 2010 is a concern for long-term growth.

• American Technology believes shares of LSI Logic (NYSE: LSI) are undervalued, initiating the company with a Buy rating and $13 target, given synergies and revenue opportunities from the merger with Agere Systems, Inc (AGR).

• Bank of America initiated Evergreen Solar Inc (NASDAQ: ESLR) with a Sell rating and $8 target to reflect the lack of visibility on its growth, which puts the company at a competitive disadvantage.

OTHER INITIATIONS:

• Salary.com, Inc (NASDAQ: SLRY) was initiated at Pacific Crest and Wachovia with an Outperform rating and at Thomas Weisel with an Overweight rating.

• Prudential started Gilead Sciences, Inc (NASDAQ: GILD) with an Overweight rating and $90 target.

• BMO initiated Smithfield Foods, Inc (NYSE: SFD) with with an Outperform rating and $36 target.

• Kaufman Brothers started VeriChip Corp (NASDAQ: CHIP) with a Buy rating, believing the company's growth position is compelling given its patented, FDA-approved microchip that can be implanted into humans for a variety of applications.

• Citigroup started Amgen, Inc (NASDAQ: AMGN) with a Hold rating and $64 target.

Analyst summaries provided by TheFlyOnTheWall.com (subscription required).

MOST NOTEWORTHY: Marvel Entertainment Inc (MVL) and Affymetrix Inc (AFFY) were today's most notable initiations:

• Sanders Morris started Marvel Entertainment Inc (NYSE: MVL) with a Buy rating and $34 target on the belief that 2007 guidance is conservative.

• Thomas Weisel initiated Affymetrix Inc (NASDAQ: AFFY) with an Overweight rating and is positive on Hematide, their lead drug, to treat anemia.

OTHER INITIATIONS:

• Morgan Stanley initiated Emmis Communications Corp (NASDAQ: EMMS) with an Equal-Weight rating and $10 target.

• Nollenberger started LSI Logic Corp (NYSE: LSI) with a Neutral rating and $10 target; they believe it will take several quarters for the LSI-Agere business plan to pan out.

• Morgan Keegan believes shares of Buffalo Wild Wings Inc (NASDAQ: BWLD) are fairly valued, starting the company with a Market Perform rating.

Analyst summaries provided by TheFlyOnTheWall.com (subscription required).

MOST NOTEWORTHY: The trucking sector, PepsiCo (PEP) and Electronic Arts (ERTS) were the most notable upgrades today.

• Wachovia upgraded the trucking sector to Market Weight from Underweight, as they believe the negative sentiment towards the group is starting to bottom, also noting that trucking stocks tend to rally before fundamentals fully bottom. Wachovia upgraded Con-Way Inc (NYSE: CNW) and Covenant Transport 'A' NASDAQ: CVTI) to Outperform from Market Perform, and Arkansas Best (NASDAQ: ABFS), Heartland Express Inc (NASDAQ: HTLD), Werner Enterprises (NASDAQ: WERN), US Xpress Enterprises 'A' (NASDAQ: XPRSA) to Market Perform from Underperform.

• JP Morgan added PepsiCo (NYSE: PEP) to their Focus List, as the firm believes the recent pullback due to concerns over commodities costs and margins is overdone.

• Janco upgraded Electronic Arts (NASDAQ: ERTS) to Buy from Hold with a $69 target, citing valuation.

OTHER UPGRADES:

• Amgen Inc (NASDAQ: AMGN) was upgraded to Outperform from Peer Perform with a $77 target at Bear Stearns; the firm views Amgen's risk/reward as favorable as the most reasonable of CERA's launch scenarios, owned by Roche Holdings AG (OTC: RHHBY), are priced into valuation, and sees significant upside if CERA does not launch.

• Caris upgraded LSI Logic (NYSE: LSI) to Buy from Above Average with a $12 target; they believe investors are underestimating the synergies involved with the Agere Systems (NYSE: AGR) deal. The broker sees upside to earnings estimates and raised their target of LSI Logic to $12 from $11.

• Merrill Lynch upgraded shares of ImClone Systems (NASDAQ: IMCL) to Neutral from Sell, and sees a short-term trading opportunity due to the overly negative sentiment into the upcoming sales figures. The broker thinks Imclone could meet its Erbitux sales estimates despite weak prescription data.

Analyst summaries provided by TheFlyOnTheWall.com (subscription required).

Stock futures are mixed in early morning trade, pointing to a similar start for the S&P 500 and a lower start for the Nasdaq.

A few economic reports are due out today that could affect trading while homebuilder Toll Brothers Inc. (NYSE:TOL) said when reporting financial results this morning that it appears the housing slump has bottomed out.

Economic data will begin pouring when at 8:30 a.m. Eastern, third-quarter productivity and unit labor costs will be revised up to 0.5% gain from a flat initial reading. At 10:00 a.m., October factory orders will be reported with an expected 4% decline. The November Institute of Supply Management survey is also due at that time and is expected to decline to 55.5% from 57.1%.

The Standard & Poor's 500 index reached a new 52-week high yesterday with Bank of New York (NYSE:BK) stock surging 12% to close at $39.75 and Allegheny Technologies Inc. (NYSE: ATI) stocks gaining nearly 7% percent, to finish at $93.92. LSI Logic Corp. (NYSE:LSI) shares on the other hand, fell nearly 14%, to close at $9.12.

Today also, New York City is set to vote on the blanket ban on trans fat use in all restaurants, eateries and bakeries.

Companies making the headlines today:

Luxury home builder Toll Brothers Inc. (NYSE:TOL) reported its fourth-quarter financial results. Profit was lower, down by 44%. Earnings fell to $173.8 million, or $1.07 per share, beating analyst forecast by a penny.

Ford Motor Co. (NYSE:F) will offer about $3 billion 30-year unsecured senior convertible notes. Ford will also sell its climate control business to Valeo SA, a French automotive supply company, contingent on agreements with the UAW. Ford shares are down more than 1.5% in pre-market.

Sirius Satellite Radio Inc. (NASDAQ:SIRI) lowered its year-end 2006 subscriber forecast late last night, due to lower sales since Thanksgiving than the company had anticipated. SIRI stocks are down nearly 6.5% in pre-market.

Reckson Associates Realty Corp. (NYSE:RA) turned down a $4.3 billion takeover proposal from the investor Carl Icahn, preferring a similar takeover proposal from S.L. Green Realty (NYSE:SLG).

Stock futures were a little higher on a fair value basis early this morning, pointing to a similar start to stocks.

There are no economic data of note released today. Oil prices were lower as OPEC, worried about the weakening dollar, is leaning towards further production cuts. However, Hugo Chavez claimed reelection was widely expected.

What's really making headlines this morning, a story that's been developing over the weekend, is Pfizer, Inc. (NYSE:PFE). The world's largest drugmaker saw its shares sinking as much as 12% in Frankfurt after it had announced it would halt the development of a key new cholesterol treatment, torcetrapib, due to safety concerns and higher death rates in trials. On the NYSE, some analysts are predicting PFE shares, which have closed at $27.86 on Friday, would plunge to $20.

The other big news item today is the announcement that Bank of New York Co. (NYSE:BK) will merge with Mellon Financial Corp. (NYSE:MEL) creating the world's largest securities servicing and asset management firm -- Bank of New York Mellon Corp. -- with $16.6 trillion under custody. In the announced stock deal, Mellon will pay a premium of about 6.5% over Bank of New York shares, worth $28.4 billion.

In other corporate news:

Qualcomm Inc. (NASDAQ:QCOM) announced it is buying two micro-chip businesses to boost its core wireless technology product offerings. While the deals, to close in December, would be dilutive in 2007, they should be slightly accretive in 2008. Qualcomm is buying the majority of microchip maker RF Micro Devices Inc.'s (NASDAQ:RFMD) Bluetooth assets for $39 million and paying an undisclosed amount of cash to buy privately-owned startup Airgo Networks Inc.

LSI Logic Corp. (NYSE:LSI) announced it will purchase competitor Agere Systems Inc. (NYSE:AGR) for $4 billion in all stock deal.

Finally, on Friday after the bell, Bank of America Corp. (NYSE:BAC) surprisingly announced that Chief Financial Officer Al G. de Molina will resign at the end of the year after only 15 months in the position. He will be succeeded by executive Joe Price.