Here are some highlights from last week's earnings coverage from BloggingStocks:

• Activision Blizzard Inc. (NASDAQ: ATVI) said its Q3 profit declined despite the popularity of Guitar Hero.
• Blackboard Inc. (NASDAQ: BBBB) said Q3 revenue surged and its offered impressive cash flow numbers.
• Boston Beer Co. Inc. (NYSE: SAM) easily beat Q3 earnings estimates and raised its full-year guidance.
• Cisco Systems Inc. (NASDAQ: CSCO) lower Q1 results topped estimates and sent shares higher.
• Cognizant Technology Solutions Inc. (NASDAQ: CTSH) was upgraded following its strong Q3 results.
• Corporate Executive Board (NASDAQ: EXBD) received an analyst's upgrade following the Q3 results.

I've said on many occasions that I prefer MasterCard (NYSE: MA) to Visa (NYSE: V). No, I don't mean the card products themselves. I mean the stocks. I believe Visa has better brand equity associated with it, and I think it possesses a little more depth and fundamental prowess. However, both of these companies operate on the same basic economic model: collect fees on transactions, and don't take on loan risk. So, both MasterCard and Visa do offer compelling long-term investment theses.

And, even though there were some negative outlooks on MasterCard's latest earnings report, which was released Tuesday, I have to say that I didn't find the situation too disturbing. Revenues increased only 2%. The top line was inhibited by currency effects, but it's not like we haven't heard that story before. More importantly, MasterCard posted adjusted income of $3.48 per share, representative of a 40% increase over the adjusted income recorded a year ago.

It's official: the holiday season is here, marking the beginning of the race to the end of the year. It's also time for another FOMC interest rate decision, as well as for another look at the employment situation, perhaps the most dreaded measure of the economic recovery in the U.S. This week will bring the Challenger job cut announcements for October on Wednesday, initial jobless claims for last week and the Monster Employment Index for October on Thursday, and the employment numbers for October on Friday.

The earnings season rolls on this week as well, and analysts surveyed by Thomson Reuters are expecting good showings from the reports of Boston Beer Company Inc. (NYSE: SAM), DirecTV Group Inc. (NASDAQ: DTV), Sara Lee Corp. (NYSE: SLE), Starbucks Corp. (NASDAQ: SBUX), and Whole Foods Market Inc. (NASDAQ: WFMI).

The swiping sound trend continues, which is why I'm Reiterating my Buy rating for MasterCard Inc. (NYSE: MA), first recommended on April 13, 2009 at a price of $176.06. If you bought MA in April, you're up about 26%.

The pleasant story continues at MasterCard: MA has emerged from the nation's worst recession in more than 25 years in enviable shape, even amid the 'frugal consumer' era that's likely to restrict U.S. consumer spending. Look for transaction growth to continue, as a result of the U.S./global trend toward increased use of credit cards in purchases.

Visa (NYSE: V) is one of my favorite businesses on Wall Street. It should be an excellent long-term investment. People will always use branded credit cards, and Visa doesn't take a lot of risk. It simply collects a little of the spoils on each transaction. What a model!

According to TheStreet.com, Visa increased top-line sales by 10% in the fourth quarter, and expanded per-share profit by 28% to 74 cents, excluding certain items. Forecasts were for 72 cents per share.

To say Bruce Wasserstein was "smart" is a big understatement. He was supersmart. He graduated from high school at 16 and got an MBA and JD from Harvard by 23. By the mid 1970s, he was a big-time M&A lawyer at Swaine & Moore and then became an investment banker at First Boston. From there, he revolutionized the M&A business, as he was a dealmaker in some of the decade's marquee deals. He always seemed to be in perpetual motion, structuring one complex deal after another.

Unfortunately, after falling ill recently from a heart condition, he died today. He was 61. This is according to a report in the Wall Street Journal [a paid publication].

I'd venture a guess that you have at least one, if not multiple, MasterCard (NYSE: MA) credit cards in your wallet right now.

In addition to its credit card division, the company provides transaction processing services to its customers that support its credit, deposit access, electronic cash, and automated teller machine payment card programs. The goal of the company is an ambitious one: to put the use of cash out of business.

The stock has certainly been on a tear since its 2006 debut, rising to over $300 per share near the midway point of 2008. Yes, the recession and accompanying customer spending pullback took its toll on MasterCard in late-2008 and early 2009, but despite the tough economic environment, MA shares are up over 50% year to date.

As many shoppers have realized in this recession, just because something is cheap doesn't mean it's a bargain.

This is especially true in the stock market, where you definitely get what you pay for.

There have been plenty of low-priced deals on stocks lately, as plenty of good companies watched their shares take a beating in our economic crisis. But that doesn't mean all cheap stocks are worth buying. Unless that bargain goes up in value, it's not a bargain.

Analyst upgrades:

• FBR Capital upgraded U.S. Bancorp (NYSE: USB) and New York Community Bancorp (NYSE: NYB) to Market Perform from Underperform to reflect a new valuation framework. The firm raised its target on U.S. Bancorp to $21 from $14 and on New York Community Bancorp to $10 from $9.
• Stephens upgraded Insulet (NASDAQ: PODD) to Overweight from Equal Weight to reflect the company's top-line growth prospects and reasonable expectations. The firm raised its target on shares to $14 from $8.
• Baird upgraded Athenahealth (NASDAQ: ATHN) to Outperform from Neutral and raised its target to $46 from $37 based on expectations for revenue and gross margin expansion, and relative valuation.
• Broadcom (NASDAQ: BRCM) was upgraded to Overweight from Equal Weight at Barclays.
• Phillips-Van Heusen (NYSE: PVH) was upgraded to Buy from Neutral at BofA/Merrill.
• Reliant Energy (NYSE: RRI) was upgraded to Conviction Buy from Neutral at Goldman.

Discover Financial Services (NYSE: DFS), a credit card company that competes with Visa (NYSE: V), MasterCard (NYSE: MA), and American Express (NYSE: AXP), released earnings for the third quarter on Thursday. The company put analysts to shame by posting a profit instead of a loss according to an article from Reuters.

The projection was for a loss of 12 cents per share. Discover actually made 52 cents per share of profit, once you exclude monies received from an antitrust settlement. Wow, that's what you call being way off the mark! The disparity surprised me, so I went to our very own earnings preview to see what we were reporting for an estimate. Sure enough, it stated the exact same expectation for a loss of 12 cents.

Back in the mid 1990s, Josh James -- who was an undergraduate -- saw huge potential in the Internet. So he teamed up with a friend, John Pestana, to create a company that helps put together web pages. The company eventually became Omniture (Nasdaq: OMTR), which is a top player in web analytics .

Well, the bet has paid off. Today Omniture sold out to Adobe (Nasdaq: ADBE) for a cool $1.8 billion. Omniture's shares ended the day at $17.32.

Mergers and acquisitions are hitting the headlines. Walt Disney Co. (NYSE: DIS) just bought Marvel Entertainment for $4 billion. The biggest one recently is the Kraft Foods (NYSE: KFT) bid for Cadbury's at $16.73 billon. It wasn't accepted, but that doesn't mean it won't eventually happen. And Hershey Co (NYSE: HSY) certainly isn't going sit idly by and watch what happens. It may have ideas of its own for Cadbury.

You may think these big deals have no connection to your stocks since you don't own them. But you're wrong. This M & A activity has a very positive influence on all stocks, directly and indirectly. The more mergers there are, the better the stock market will do.

"In this recession, consumers are spending less per purchase on their credit cards -- but that hasn't slowed down the credit card company MasterCard (NYSE: MA)," says Paul Tracy.

In his The StreetAuthority Market Advisor, he points out, "In the second quarter, MasterCard's net income grew by +26%, beating Wall Street's expectations by a significant margin." Here's his review.

"MasterCard makes its money from the fees it charges merchants and the banks that issue its cards. The issuing banks make money by charging consumers interest.

"And as we've seen, the banks can lose money when consumers default on their credit card debt. But MasterCard's fee-based business model has been relatively resilient during the downturn.

Did you get a chance to buy Mastercard in April? If you did, you're up a smart 15% or so - not bad in this market. Further, I'm Reiterating my Buy rating for Mastercard (NYSE: MA), first recommended on April 13 2009 at a price of $176.06.

The overriding theme with this business model is that plenty of opportunities remain for MA to generate strong revenue growth - from debit card growth to emerging market expansion, to contactless payment solutions.

While On2 Technologies (AMEX: ONT) has strong video compression solutions, the company failed to get much traction over the years (a key reason was the licensing fee structure). It's been especially painful for shareholders.

But today there was some good news: Google (NASDAQ: GOOG) agreed to purchase the company for $106.5 million in stock. On the news of the deal, On2's shares spiked 49% to $0.57.