Apple's Macworld star: It's not the MacBook Air, it's the AppleTV

Brian White — Wed, 16 Jan 2008 14:45:00 EST

Filed under: Products and Services, Launches, Apple Inc (AAPL)

Although Apple, Inc (NASDAQ: AAPL)'s Macworld keynote address by CEO Steve Jobs was followed by millions of eyeballs yesterday, the biggest "wow" product was the announcement of the MacBook Air, the world's thinnest and perhaps most advanced miniature laptop computer. While the MacBook Air stole the show, an announced enhancement to an existing Apple product should have been highlighted more.

Yes, I'm talking about the Apple TV. That product, which has aged nicely but has seen disappointing sales results, will now be able to download movies, music, television shows and other podcasts directly over the Internet -- no PC required. This is a paradigm shift from the Apple TV's recent presence, which limited the capability of such a promising product sharply. The good news: existing Apple TV products will be upgraded soon to allow for the new functionality for free. Also, the product's price has dropped from $300 to $230.

The Apple TV product, as it will be in a few weeks when the software update becomes available, will become arguably the best equipped product to pull entertainment content from the internet directly to a small box that's connected to the living room TV. All products thus far just haven't had the user interaction finesse or the entertainment catalog Apple harbors on its iTunes store, and the steps to get that content from the internet to the television involved too many steps.

Continue reading Apple's Macworld star: It's not the MacBook Air, it's the AppleTV

Apple's Macworld star: It's not the MacBook Air, it's the AppleTV originally appeared on BloggingStocks on Wed, 16 Jan 2008 14:45:00 EST. Please see our terms for use of feeds.

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Engadget live from Steve Jobs Macworld Keynote: iPhone is reality

Sarah Gilbert — Tue, 09 Jan 2007 13:19:00 EST

Filed under: Products and Services, Launches, Live Coverage, Apple Inc (AAPL), iPhone

Steve Jobs knows his audience. And the audience at the MacWorld 2007 conference keynote (speaker, as always, the mock-turtlenecked Steve Jobs, but in brown -- a jab at the Zune perhaps?) had been camping out 'since nine the night before.

So it was to no small applause when he took the stage around 9 a.m. here on the West Coast. And everyone was on the edges of his and her seat waiting for the Big News.

Naturally, in our opinion here, the Big News is the iPhone. We've been wondering about it for months, giving it optimistic release dates (hey, still could happen, right?) and wondering whether Apple Computer, Inc. (NASDAQ:AAPL) could even call it that, given that the trademark to the name is owned by Linksys. And, basically, loving it from afar. Well, it's true, and it is called the iPhone, and Engadget reports Jobs saying that it will be a "leapfrog product," it will include an iPod (duh), a widescreen with touch controls, and it will be a "breakthrough internet communications device," whatever that is.

Also big news from Steve was that the Apple TV will be shipped in February; lots of details over at Engadget, photos of the interface and lots of details on how it will work. There is also ridiculous eye candy coming up every minute on the iPhone. I can't wait to do a montage!

Engadget live from Steve Jobs Macworld Keynote: iPhone is reality originally appeared on BloggingStocks on Tue, 09 Jan 2007 13:19:00 EST. Please see our terms for use of feeds.

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