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In my columns, I usually focus on new technologies that can help boost your business. But sometimes the old-fashioned approaches can still work quite well.
Yes, this includes mailers.
OK, it's true that people still throw away much of their mail (and, it even looks like the U.S. Postal Service will cut back on its deliveries). But if a mailer is done right, you can get a nice return on your investment.
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