Last night, Allan Kreda commented on how Barry Bonds' personal bottom line might fare if (when) he topples Hank Aaron's home-run record (he's currently 10 runs shy at 746). The controversial slugger is lacking in lucrative endorsement deals and facing hefty legal fees. Not that I feel too badly for the guy.

One group that is hoping to benefit as Bonds continues to chase the record is television broadcasters. Polarizing personality or not, Barry Bonds is keeping baseball fans interested in seeing a new entry in the record books (even if an asterisk is involved).

Walt Disney's (NYSE: DIS) ESPN is hoping to break into its normally scheduled programming whenever Bonds comes to bat once there is the potential to tie or break the record. News Corp.'s (NYSE: NWS) FOX is working with Major League Baseball to air an extra game (outside of its set broadcast schedule) when the record-breaking is imminent.

How much money would Barry Bonds be worth if he liked the media and the media liked him? That is the proverbial $64,000 question with the brawny outfielder just 10 home runs shy of Hank Aaron's career home run record of 755.

The 42-year-old Bonds has a one-year $16 million contract with the San Francisco Giants and if he has saved and invested well during his lucrative playing years, he should have no financial worries heading into his life after baseball. His career earnings dating back to his rookie season with Pittsburgh in 1986 are at least $172 million. But with potential legal bills mounting, Bonds is probably saving every penny he can. He still may be indicted by federal prosecutors on charges of perjury and he could be fined hefty amounts by the U.S. government in tax penalties.

With all this going on for the soon-to-be home run king, he's practically invisible on the endorsement front. Companies don't want to go anywhere near Bonds because of still unproven suspicions of steroid use. That and his general unfriendliness towards the media, and he really is alone on an island most days at the ballpark. But that didn't seem to bother him much this week as the Giants visited Shea Stadium and the New York Mets.

Bonds didn't even speak to the media before the first game of the series on Tuesday. The most intriguing aspect of the Bonds home run-record chase is how Aaron himself says he won't attend when the record is broken. And Commissioner Bud Selig has not confirmed whether he will attend either. Some way for baseball to treat its most hallowed record. The same Major League Baseball which clearly turned its collective heads the other way when Mark McGwire and Sammy Sosa (both bulked up beyond rational belief) were chasing Roger Maris' single season record of 61 in 1998. McGwire went on to hit 70 dingers that summer, a record Bonds surpassed with 73 in 2001.

Will Bonds ever reap the financial rewards of the record he's about to shatter? The answer, quite clearly, is no.

What lessons can investors learn from the return of Roger Clemens to the Yankees next week, possibly against the Boston Red Sox? Plenty.

Like great investors, great baseball executives know where to find value. On the face of it, spending lots of money on a 44-year-old pitcher seems like a poor investment. But this isn't just any player. Clemens has already won 348 games, along with seven Cy Young Awards, making him one of the best to ever play the game.

The Yankees are going to pay him an astounding $4.5 million per month for four months work. That works out to about $9,000 per pitch regardless whether they are balls or strikes. Sure is nice work if you can get it, but is Yankee owner George Steinbrenner going to get his money's worth from Clemens? They have to reach the postseason, period.

The Bronx Bombers faced a double-digit deficit to the Red Sox last weekend, before rebounding slightly. They've been forced to start a record seven rookies in the team's first 42 games, so adding Clemens surely will be a welcome injection for the decimated starting staff.

Maybe it was the smugness Christian Laettner displayed during my formative years, or the subtle differences between NBA and NCAA Basketball rules, but professional basketball has always been my least favorite of the major sports.

I am impressed, however, with the National Basketball Association's acknowledgment of the digital age. Today, the league announced that it has rolled out a video-download store, at which fans can purchase digital copies of playoff games for $3 a pop. Entire series are available for $13 each, with a full playoff season available for $80.

The league's vice president of interactive services was quoted by the New York Times as saying "great games and surprising results have driven the most popular downloads." Among the heaviest downloads have been the series between the Golden State Warriors and the Dallas Mavericks, as well as last year's final championship-series match-up between the Mavericks and the Miami Heat.

The NBA is the first of the major sports organizations to offer such a service, though other leagues are reportedly converting game footage into digital clips in order to satiate fan demand. An executive with Major League Baseball reveals the league's plans to introduce a video-search product later this year, allowing fans to search through hundreds of clips to find specific highlights (which will likely be available for free). The National Football League is introducing a video-heavy version of its web site this summer and exploring the ramifications of offering historical video footage.

Beth Gaston Moon is an analyst at Schaeffer's Investment Research.

Cable stocks were down a bit with the market this morning as Time Warner Inc. (NYSE:TWX), Time Warner Cable (TWC), and Comcast Corporation (NASDAQ:CMCSA) are all lower. The one bit of possibly troubling news is the potential agreement between Major League Baseball getting the exclusive "Away-Game" pact with DirectTV Group, Inc. (NYSE:DTV). The weak stock market is hurting even DirecTV, with DTV shares down over 1% right after the open.

For a satellite company to get an exclusive on away-games is simply flabergasting. This deal is certain to have many critics. DirecTV sent a letter to the FCC on Friday detailing its $700 million deal over a 7-year period starting in 2009. Senator John Kerry has also asked the FCC to investigate the deal.

The away-game package has been available through iNDemand for some time, but this would be exclusive to DirecTV and via the league's website. INHD is available as part of the high-def offerings from cable operators and is owned by INDEMAND Networks, whose shareholders are Comcast INDEMAND Holdings, Inc., Cox Communications Holdings, Inc., and Time Warner Entertainment - Advance/Newhouse Partnership.

Sirius Satellite Radio CFO, David J. Frear, will be doing double duty over the next several months. His controller, Edward Weber Jr., has resigned. Weber is off to bigger and better things (for his own career, maybe) as CFO of Major League Baseball Advanced Media.

Is this a case of a major member of the management team jumping ship, or is Sirius acting as farm team? Either way, it can't be good news for the satellite radio company.