The earnings season has been going pretty good so far, and Walt Disney (DIS) will get its chance to impress Wall Street this afternoon when it reports its fiscal first quarter results after the market closes.

Going into this afternoon's report, analysts are expecting to see the company report earnings of $0.56 per share, up from $0.47 during the same period last year.

Campbell Soup (CPB) reported its fiscal first quarter results Tuesday morning, and the stock was trading lower after the company's quarterly earnings came in under expectations.

Headed into this earnings report, analysts had been expecting to see the company report $0.83 per share, but the Campbell's came up a little short, reporting actual earnings of $0.82.

There is no question that Sonic Corporation (SONC) has arguably the most distinct business model in the quick-serve restaurant industry. However, is this enough to validate an investment in the franchise?

After lowering its outlook for the fiscal year, from between $0.55 - $0.60 to $0.50 - $0.55 per share, Sonic announced on June 21, 2010 that its earnings for the third quarter were a disappointing $0.18 per share. This figure is lower than what analysts predicted by 1 to 4 cents per share, and even includes a 3 cent tax benefit. Without including special items, this marks a year over year decline of almost 40%.

Running a consulting business can be a juggling act. It's not easy to manage a variety of accounts while also continuing to look for new business. And, in light of the tough economy, clients are looking for ways to cut back on services.

What to do? Well, you can try to find new revenue sources. And one interesting option is to sell software products.

From his apartment in 1999, Marc Benioff started a new-fangled software company, Salesforce.com (CRM). While there have been some missteps along the way, the company is a model of success. Today, Salesforce.com generates more than $1 billion in sales, is profitable and has a market cap of $9 billion.

How did Marc do it? Well, now we have a chance to find out. That is, he has written an excellent book about his experiences and strategies, called Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company -- and Revolutionized an Industry.

In an episode of The Office, Michael Scott wasn't impressed with his company's move towards technology. He thought the old-school approaches still worked, such as giving gift baskets away to former customers. Of course, it was a disaster. These customers left because of a lack of technology, as well as high prices.

As with any comedy, there was truth to both sides. Actually, we can get sucked into too much technology. And yes, customer gifts can be a good idea. After all, it costs much more money to acquire customers than than to keep them.

Jason Sadler made a whopping $85,000 wearing T-shirts! Yes, you heard right, wearing T-shirts.

Jason is way out there where imagination rules. He dreamed up the idea of wearing a different T from a different company each day. Simple idea. But there's more.

Just getting paid a few dollars to wear a T shirt doesn't add up to $85,000. Now comes Jason's marketing genius. He charges for wearing the T-shirts based on the day of the year. For example, on January 1 he charges $1.00, on the second $2.00 and so on up to $365 for December 31.

In any recession, customers get stingy. It's natural.

But is there something different this time; that is, are customers becoming long-term frugal?

Perhaps. With an unemployment rate at 10.2%, it will likely take several years for it to get to normal levels. What's more, consumers are saddled with debt and have experienced drastic reductions in wealth (especially with the fall in the real estate market).

What's one change the federal government should implement quickly to increase revenue and also end a needless subsidy? Increase mail rates for business.

Investors know it's the fall season - a time when students return to school and Americans get back to work. But it's also catalogue season – catalogues that consumers often have a hard time convincing companies to remove them from their lists, despite not having considered a purchase from them in eons.

By any historical standard, it's been a horrible recession. Just surviving has been a big accomplishment.

However, this "survivor mentality" can be a problem. If anything, it can prevent your business from eventually growing.

Growing? Yes, that's right. Taking a look at the recent economic indicators, it does look like the economy is on the mend.

Across the country, college classes are starting. In each of these classrooms, students are struggling with calculus, trudging through Candide, and wondering just what the hell they're going to do with their degrees upon graduation. The last of these is characteristic of every college student, especially those of us, with the foresight fortitude recklessness zeal to major in liberal arts fields (in my case, Philosophy).

The anxiety is a bit higher this year, given a high rate of unemployment, the likelihood of a "jobless recovery" and the fact that it could take years for destroyed value to be recovered.

In a move to bring profitability to its popular video sharing site YouTube, Google Inc. (NASDAQ: GOOG) has inked a deal with Time Warner, Inc. (NYSE: TWX) to show clips of the company's television shows and movies.

When Google announced back in 2006 that it would be paying $1.65 billion for the popular video sharing site, a lot of critics questioned whether or not the company would be able to turn a profit from the site, which at the time had around 46% of the online video market share.

Tomorrow morning before the bell, The Washington Post Company (NYSE: WPO) will have its chance to impress Wall Street when it reports its fourth quarter numbers.

Going into tomorrow's announcement, analysts are expecting the company to show earnings on the quarter of $8.17 per share. Should the company hit this estimate, it would be a decline of 16.5% from its reported $9.79 during its fourth quarter 2007.

Even during good times, marketing is not easy. You need to find the right message and medium. And, especially for traditional marketing channels, it can be tough to measure success.

But, with the treacherous economy, things are even more challenging. For example, what is the right way to message your company – especially when many people are losing their jobs?

Well, let's take a look at some ideas:

Be sensitive to the mood: In the current environment, your marketing message must not be frivolous. "The marketing you do should address your audience in a way that acknowledges they are making difficult choices about how they spend their money," said Adam Toren, who is the cofounder of YoungEntrepreneur.com.

In today's sports culture, there is a word that almost always piques the interest of the die-hard fan and the sports pop culture enthusiast as well. That word? Throwbacks. You know, when the New York Jets come out in the navy and gold of the New York Titans; the Cleveland Cavaliers ditch their current unis to wear the orange and blue made popular in the late 80s, the Cincinnati Reds ditch their current uni for the double knits of the Big Red Machine, it happens all over the sporting world. However, one place where I never thought I would hear of throwbacks is in the beverage world. Yes, the beverage world.