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Analyst initiations 1-18-07: Susquehanna is positive on Marvel's superheroes

MOST NOTEWORTHY: Applied Materials (AMAT) and Marvel Entertainment (MVL) were the most notable companies initiated today:
  • Citing an unattractive valuation, Nollenberger initiated Applied Materials (NASDAQ: AMAT) with a Neutral rating.
  • Susquehanna initiated Marvel Entertainment (NYSE: MVL) with a Positive rating, expecting strong earnings momentum for the foreseeable future driven by the success of licensed properties and the release of feature films.

OTHER INITIATIONS:
  • Rochdale Research initiated shares of Callaway Golf (NYSE: ELY) with a Neutral rating and $12.50 target, citing valuation
  • Prudential initiated MGIC Investment (NYSE: MTG) with an Underweight rating and $65 target; as they prefer business models that are less reliant on the U.S. mortgage insurance, the firm sees an unfavorable risk/reward.
  • Merriman initiated TheStreet.com Inc (NASDAQ: TSCM) with a Buy rating. Merriman said TheStreet.com is transitioning to a Media Business model leveraging unique content assets and high organic user traffic. The firm likes the company's strategy to increase its mass market appeal towards the retail and professional investors.
Analyst summaries provided by TheFlyOnTheWall.com (subscription required).

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