Panasonic, the main American subsidiary of Matsushita Electric Industrial Co.(NYSE:MC) is getting serious about its bet on the next generation of televisions. Panasonic is going with what's known as OEL (organic electroluminescent) or OLED (Organic Light Emitting Diode) TVs. They're vastly thinner---less than a quarter of an inch---and are supposed to faster, sharper and use less energy. (Some have disputed the last point.) But they could wear out quicker than other TVs, and by organic they just mean carbon based.

Sony (NYSE: SNE) already has the lead in the a OLED TV market. But Sony's TV is only 11 inches and it costs $2,500. They plan to release a 27-inch version "fairly soon," according to this blog dedicated to OLED. Matsushita---which is changing its name to Panasonic come fall---is planning a 37-inch screen for around $1,400, according to Reuters, which was picking the story up from the Japanese newspaper Sankei Shimbun. But that's still years away.

Toshiba (TOSBF) is also working on one, but suffered some delays. Samsung just announced they were investing $530 million in OLED production. There have been plenty of delays in this OLED technology--almost as many as there have been with the rival technology SED (surface-conduction electron-emitter display). Toshiba and Canon (NYSE:CAJ)is the big backers of SED TVs. After years of delays the battle for the next, thinnest TV is heating up.

The Department of Energy announced it was throwing some money at the electric car dream yesterday. They'll spend "up to $30 million in funding over three years" on three projects they hope will produce a viable electric car by 2014. Wow, that's a whole $10 million a year!

The DOE is funding three projects they hope will produce an electric car that can go 40 miles on a charge, enough for 70% of daily commuters. They made the announcement at a conference on Plug-in Electric Vehicles 2008: What Role for Washington? Apparently the Energy Department decided the role was to make a token amount of funding and let other countries take the lead. The plan is to split the cost 50-50 with industry. General Motors (NYSE:GM) is going to work on a Lithium-Ion battery. Ford (NYSE:F) will work on a way to speed up mass production of electric cars. And General Electric (NYSE:GE) will try to figure out a two-battery, 40-mile system.

I'm sure everyone's working on all sorts of other projects, but this one just seems tiny, especially in context of the current oil crisis and the $40.1 billion requested Department of Transportation budget for FY2009. As cNet's Elsa Wenzel helpfully points out, Toyota (NYSE:TM), working with Matsushita Electric Industrial (NYSE:MC), thinks it can mass market an electric car by 2010.

Toyota (NYSE: TM) is upping its bet on ion lithium-battery cars. It has set up a joint-venture with Matsushita Electric Industrial to start mass production of the power sources by 2010.

According to Reuters, "Toyota, the world's top maker of gasoline-electric hybrids, is keen to bring such vehicles into the mainstream by lowering their cost premium." Consumers can plug-in their cars before turning in for the night.

The news is another example of why Toyota stays more competitive than most other large car companies. Who would have seen the mass demand for alternative energy cars as oil doubled? Even Toyota could not have predicted that, but the firm was willing to make a significant investment that customers would continue to move away from gas even if prices did not spike up.

In Detroit, the last one to leave the building can pull the plug on the lights. At the US car companies, that is all electricity is good for.

Douglas A. McIntyre is an editor at 247wallst.com and author of the Ten Stocks Under $10 letter.

MAJOR PAPERS:

• The Financial Times (subscription required) reported that General Motors Corporation's (NYSE: GM) CEO Rick Wagoner expressed caution about the possibility of General Motors adding new brands or US manufacturing plants to its portfolio, remarks that are likely to quash expectations of an imminent GM bid for cross-town rival DaimlerChrysler AG (NYSE: DCX).
• According to the Financial Times, Nikko Cordial's largest investor has rejected Citigroup Inc's (NYSE: C) $11B takeover bid.
• Also in the Financial Times, 3M Corporation (NYSE: MMM) has filed infringement lawsuits against Sony Corporation (NYSE: SNE) and Lenovo (LNVGY), and others, including Hitachi Ltd ADR (NYSE: HIT), CDW Corporation (NASDAQ: CDWC) and Matsushita Electric Industrial Co Ltd (NYSE: MC).

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• India's Economic Times reported that Wipro Ltd ADS (NYSE: WIT) is said to be close to acquiring an unnamed U.S. aerospace services company for about $90M.
• According to the U.K. Times, Procter & Gamble Company (NYSE: PG) has said it is willing to team up with private equity firms to pursue deals.