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McDonald's UK truck fleet fueled with fry grease

Posted Jul 2nd 2007 5:20PM by Tom Barlow (RSS feed)
Filed under: Good news, Competitive Strategy, McDonald's (MCD)

If you need a reason to justify eating those luscious McDonald's French fries, how about this -- within 12 months, the fleet of trucks serving United Kingdom McDonald's (NYSE: MCD) will be fueled by the oil from their deep-fryers. The chain's 155 trucks would normally burn over 1.5 million gallons of diesel fuel. Replacing this fuel will be a blend of 85% used restaurant oil, from the nation's 1,500 stores, supplemented with 15% rapeseed oil.

UK McDonald's uses a rapeseed/sunflower oil blend, free of hydrogenated fat, in its cooking. By using this oil as a fuel after its cooking life is over, the company estimates it will save 1,675 tons of carbon annually.

A McDonald's spokesperson stated that these vehicles will not emit exhaust with the aroma of French fries.

McDonald's caters to the world's varied tastes

Posted May 2nd 2007 3:05PM by Tom Barlow (RSS feed)
Filed under: Products and Services, India, Middle East, McDonald's (MCD)

U.S. fast food restaurants are increasingly being called to task for food quality (Taco Bell's bad onions), menu diversity (the call for vegetarian options) and the ethical treatment of animals (Pamela Anderson vs. KFC). In reviewing McDonald's (NYSE: MCD) worldwide operations, I came away impressed with the flexibility it has demonstrated in addressing these concerns. Other corporations should wish to have solutions already so tried and tested.

In the U.K., to convince customers that the meat it serves is raised and slaughtered humanely, the company has a team of volunteer 'Quality Scouts.' These scouts visit farms and processing plants that supply the chain. Videos of these visits and their written reports are posted on the internet.

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