According to a recent piece in the Wall Street Journal [a paid publication], there is some frustration among loyal Facebook users. In the web site's search for monetization, there are some new features that do things like track user behavior off of Facebook.com. The hope is that this will help to create improved targeting for advertising messages.

But, it's also raising some privacy concerns.

So, might this be an opening for Google (Nasdaq: GOOG) to get a bigger piece of the social networking space?

Well, I had a chance to interview Robb Hecht, who is an expert on social networking and the operator of MEDIA 2.0. Hecht -- who doesn't consult for either company -- thinks that Google's new system – called OpenSocial – has lots of promise and could be an edge in the social networking war:

Well, it looks like social networking is going to invade mobile devices -- in a big way. Take Nokia Corp. (NYSE: NOK). The mobile giant plans to use technology -- from its Twango acquisition -- to deploy a cool social network platform.

To get more perspective on things, I interviewed Robb Hecht, a social networking expert who operates MEDIA 2.0. According to him:

"With Nokia, the world's largest cell phone maker, adding the Twango technology platform to its wireless phones now puts social networking into the hands of mobile users on the go.

"It also puts the Nokia brand front and center on the road map of the ever-growing social networking industry. With this addition to its cell phones, Nokia can now be the first wireless brand to truly own 'social mobile networking.' "

Tom Taulli is the author of various books, including The Complete M&A Handbook and The Edgar Online Guide to Decoding Financial Statements. He also operates DealProfiles.com.