Google Inc. (GOOG) continues to broaden its reach in the technology sector, and today the company announced that it plans to launch its Google TV platform globally in 2011.

The company gave a demonstration of the new platform today in Berlin, illustrating how a Google search bar would appear on top of the TV and allow users to search both the internet and live TV listings.

The Wall Street Journal has been all over Goldman Sachs (GS) during the past couple of days. First the firm was given an extension to respond to the SEC's lawsuit involving disclosures concerning a collaterlized debt obligation related to subprime mortgages. The previous deadline for a response was Monday, but U.S. District Judge Barbara Jones gave GS until July 19 to answer the SEC. According to the SEC, GS did not tell investors that Paulson & Co. helped select the underlying portfolio for a hedge fund.

Now if you blame the media, someone else will have to share in the losses.

Insurance company Aviva (AV) is taking the side of camera-wielding, microphone-thrusting pushy press folks with a new form of protection that will cover everything from electronics to foot-in-mouth syndrome (i.e., liability). The insurance product will be available to a variety of companies, including both online and print publishers, broadcasters, photographers and marketing and advertising companies. So, if you're responsible for the news, the ads or the process of putting them in front of eyeballs, Aviva probably has you in mind.

As Facebook passes the 400 million user threshold, a flight from social media is beginning to take shape. A growing number of users are reconsidering the sharing (and oversharing) of life details. Reasons vary -- from seeing their networks swell from just close friends to distant connections and strangers to worries over where their personal information can wind up. More than anything else, they say they want to return to "real life."

Depending on how this shakes out, the trend could force social media company employees to get back to real life as well. If the backlash gains momentum, it could cost these companies traffic, which translates to a revenue hit and, in the extreme, viability. Yet, if the likes of Twitter, LinkedIn and Facebook can weather the storm, they will come out the other side stronger than they are now.

How are readers finding the news? Well, increasingly, the answer is Facebook. The social networking site, which boasts well over 350 million registered users, is now the fourth largest referral source of traffic to online news destinations. Almost a year ago, only 0.5% of traffic to news and media sites came from Facebook. Today, that level is 3.5%, according to data from Web analytics firm Experian Hitwise.

Only Google (GOOG), Yahoo! (YHOO) and MSN (MSFT) send more traffic to news sites. Google News, a subset of the search engine giant, failed to keep pace with Facebook, despite the fact that it exists specifically to send Internet users to media outlets. Only 1.39% of referrals came from this source.

The recent announcement by the New York Times (NYT) that it would start to require subscriptions next year has drawn no shortage of attention and commentary. It has tried to put content behind a pay wall before (and failed), as have other newspapers.

Almost universally, newspapers have struggled with online subscriptions, with the Financial Times and Wall Street Journal, a News Corp (NWS) property, the only two that have really delivered results better than awful. Whether the New York Times can operate at that level is in doubt, particularly given the stunning realization about Long Island daily newspaper Newsday.

The New York Times (NYT) has been struggling to figure out the web, which has led to a debate over whether to charge for electrons that has spanned years. Well, the Times seems likely to take the plunge, hoping to replicate the successes of the Financial Times and Wall Street Journal ... except, of course, that the Wall Street Journal is famous for not really delivering profits. Fortunately, the new pay wall is expected to look more like the Financial Times than the Wall Street Journal. The New York Times is considering a "metered" system. Visitors will be able to read a certain number of articles free before being required to subscribe.

A friend of Arthur Sulzberger, according to New York Magazine's Daily Intel, said that the final word could come in a few days, a sentiment corroborated by a newsroom source who said that the plan could be announced within weeks. Yet, plans need to be implemented, so it could take months for the Times to begin charging for content.

The New York Times (NYT) reports today that newspapers dominate the news creation business.

This is an interesting twist -- instead of touting readers or paid circulation or ads or total revenue, it's talking about production. It's almost as if Ford (F) were to announce: "We make more cars than anyone else." Who the hell cares if they sell any, right? What's important is production, not sales! For the Times, and print media in general, it feels like yet another attempt to justify its existence and "prove" that it is more valuable than the more cost-effective and nimble online outlets.

The New York Times (NYT) is putting its 2.3 million followers to work. It isn't ready to start charging a la carte for Twitter advertising, but it is including the channel in the comprehensive packages it presents to advertisers. And, the Times isn't alone. Several media outlets (including BloggingStocks) have ads running through their Twitter streams, but this is still virgin territory, for the most part, and media companies are still feeling their ways through it.

Despite the media slump that's been running alongside the worldwide recession, CBS (CBS) isn't having any trouble moving ad space for the Super Bowl.

The event is still more than a month from now, but the network reports having only a few commercial slots left for the big game. In fact, 95% of its 62 slots have moved, even with two of the most committed Super Bowl advertisers -- Pepsi (PEP) and General Motors (GRM) -- bowing out of the action. The first half is already sold out completely.

Haven't had enough Tiger Woods news lately? Are you absolutely obsessed with the comings and goings of Alex Rodriguez, Derek Jeter and their respective love lives? Well, the newest entrant into the world of sports reporting may keep you up to date on just that, and more. TMZ has become a major name in the world of celebrity news, and is now expanding its reach into the world of sports.

The main reason for this move is that TMZ will no longer be tied to AOL (AOL), which should make it easier for Harvey Levin to introduce a sports-related Internet site. The celeb happenings of the past year have helped to cement the validity of TMZ, but advertising sales are on pace to come in $10 million shy of a year ago. TMZ itself has evolved from a scoffed-at website that paid for tips and hints to major news stories to an "effective news-gathering operation of a certain kind" according to Time Warner (TWX). TMZ came into its own this year, with the site's popularity exploding thanks to its report that Michael Jackson passed, which came in an hour before the "most mainstream news organizations."

The murky waters of the social media space just got a little clearer. An environment famous for having gray areas found boundaries in a Wisconsin courtroom Tuesday when a local teenager pleaded no contest to two felonies.

The student, Anthony R. Stancl of New Berlin, blackmailed more than 30 of his fellow students into committing sex acts by using photos and videos he pulled from their Facebook pages.

It's wabbit season!

There's only good news for Playboy (PLA) when someone expresses an interest in buying it. Shares of the ailing men's lifestyle company shot higher on Thursday when word got out that Iconix is interested in acquiring it. Iconix owns and licenses brands to manufacturers and counts Candie's and London Fog among its holdings. A deal isn't a sure thing, but Playboy now has something it hasn't in a while: hope.

Iconix has been looking to acquire more brands. And Playboy has been looking for a knight in shining armor (and with a hefty war chest in tow) since at least June, when Scott Flanders took the helm. But it looked like acquisition bait well before then, thanks to a rough financial situation.

Media giant Time Warner (NYSE: TWX) reported third-quarter earnings this morning and issued a stronger outlook. During the quarter, earnings dropped 38%, thanks to declines at its AOL division (parent of BloggingStocks) and publishing segments.

Excluding items, TWX's earnings checked in at 61 cents per share, topping the consensus estimate by 8 cents per share. Quarterly revenue slipped 6% to $7.1 billion, matching the consensus estimate. Looking ahead, TWX forecast adjusted earnings of at least $2.05 per share. This forecast is higher than the $1.98 per share the company issued earlier and the $2.02 per share that the Street expects.

A new executive team is trying to bring MySpace back to its former glory. By focusing on music, videos and games, it hopes to recapture some of its luster. With the MySpace refugees mounting, it's time for some new blood to make some brilliant, future-changing decisions. This week, the company is holding a conference for its global ad sales team to explore ways to bring in traffic and beef up ad spending.

MySpace is poised to haul in $495 million in ad revenue this year, down 15% from last year's $585 million, according to research firm eMarketer. In August, MySpace attracted 64.2 million unique visitors from the United States, off 15% from August 2008, according to comScore, while Facebook pulled in 92.2 million unique U.S. visitors – up more than 100% year-over-year.