Investors will want to take at least a quick read through Patricia Aburdene's recently revised book Megatrends 2010: The Rise of Conscious Capitalism. Aburdene has isolated seven trends she sees will drive business and investor behavior for the near future.
1) Power of Spirituality in individual lives. People do not want their work and their personal morality to be in opposition to one another.
2) Strengthening of Conscious Capitalism that is responsible to both shareholders AND stakeholders.
3) Leading from the Middle in which middle managers acquire more voice and moral authority over business decisions.
4) Spirituality in Business leading to a wider acceptance of faith at work.
5) Values Driven Consumers who shop with their values as well as their dollars.



